Articles Tagged ‘Cossette Media’

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Sharethrough launches a PMP to make programmatic media greener

Cossette Media is the first Canadian agency to sign on to Green PMPs, which offsets the emissions from running a programmatic campaign.

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Sun Life extends sponsorship with Toronto Raptors

The financial company will use the new deal to reinforce a positioning focused on health and well-being.

Narcity Media

Cossette Media inks preferred rate deal with Narcity

The partnership covers branded content, display ads and video, with the publisher eying similar opportunities with other agencies.

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Even if TV audiences dip, Super Bowl ads still deliver value

Whether or not linear TV viewers continue to dip or shift to streaming, buyers still feel like there’s no better opportunity for reach than the Big Game.

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Cossette Media hires new head of biddable media

Amy Kappus joins from Dentsu, the latest in the agency’s effort to boost its digital expertise with senior hires.

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Cossette Media names a pair of new VPs

Kim Joubert returns to the agency to lead its Quebec and East region, while Genevieve Marchand takes a new activation leadership role.

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Facebook outage offers a lesson in diversification

Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.

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Cossette Media makes a trio of senior appointments

New VPs in business leadership, performance and digital aim to help prepare clients for emerging needs.

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How are agencies preparing for a fourth wave?

Cautious optimism, with a healthy dose of lessons learned over the last 17 months, are shaping plans for the back half of 2021.

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HMG Canada taps Vardon for top spot

Noah Vardon departs Cossette Media’s The Greenhouse, taking on the new post effective immediately and will serve on the agency’s North American executive leadership team.

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The next steps for BlueFocus International

CEO Brett Marchand has plans to build a centralized data team and expand its offerings in Europe, Asia and the U.S.