Articles Tagged ‘Cossette Media’

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UM, Cossette Media and Touche lead RECMA’s Canadian ratings

Despite the challenges of 2020, the report also reflects a healthy media-buying landscape.

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How brands are making the most of the Super Bowl

Some brands are opting out, with others opting in for the first time. How are they all standing apart?

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Wes Wolch is leaving Cossette Media to go client-side

The media agency’s chief strategy officer will be leading marketing at Holt Renfrew.

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From CARD: Buyers plan to stop the degradation of local media

Will there be a paradigm shift toward creating a more sustainable media ecosystem in the years to come?

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Julie Courtemanche gets a bigger gig at V7 Media

The new position supports CEO Joseph Leon’s strategic objectives, including M&A opportunities.

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Axel Dumont takes on a national role as Cossette Media president

As the agency experiences new growth, V7 Media’s Joseph Leon will focus more on high-level duties.

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Narcity inks biggest branded content deal with Nature Valley

The content program is designed to reach millennial parents as part of a year-long effort to connect people through nature.

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Inside Vision7′s new COVID-19 monitor

Vision7′s VP of analytics and insights Kristin Wozniak explains the academic approach, how clients can use the portal and why it’s important to be open to everyone.

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Cossette Media, Media Experts rank high with RECMA

In terms of independent and standalone agencies, diversification has been key for the most successful.

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ICYMI: Cossette Media scores big internationally and more

Plus, Bell Media and TIFF pair to deliver positivity through film, and Corus confirms what will fill the suddenly empty Big Brother slots.

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Blog: Dear creatives, let’s re-think your relationship with media

Cossette Media’s CSO Wes Wolch on why media needs to be brought off the back-burner in 2020.

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CBC releases details, including sponsors, for Fridge Wars

Appliance and CPG brands have gotten in on the action.

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Is OOH still relevant?

A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.

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Cossette Media appoints new leadership in Quebec

As longtime execs retire, the agency looks to the talents of the next generation including Sophie Labarre and Marie-Christine Simard.