Articles Tagged ‘Cossette Media’
How Canadian brands are taking advantage of the Big Game
The growing adoption of CTV and the increased number of women interested in sports has opened up opportunities for advertisers.
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
Cossette Media bolsters leadership team
The agency has announced one new appointment and two promotions.
Initiative takes home Best of Show at 2024 Media Innovation Awards
Initiative and Courage took home the most prestigious awards of the night.
Behind the Buy: Decathlon prioritizes social for its Black Friday campaign
The retailer is offering shoppers a healthy alternative to offset financial and mental stress.
Cossette Media named Rona’s lead agency
The new agency’s mandate covers the Rona+ and Rona banners across all traditional and digital channels.
People Moves: Glassroom and Cossette Media make strategic appointments
The former agency creates new roles to support its growth, while the latter looks to better develop its digital offerings.
Robin LeGassicke promoted to chief transformation officer at Cairns Oneil
In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
Decathlon Canada selects Cossette Media
The media agency will manage media strategy and brand development on a national scale.
Government rolls out campaign to reduce unemployment rate
The media buy, managed by Cossette, includes social networks, broadcasters, digital radio and digital screens.
Amazon sets date for advertising rollout on Prime
Execs from Horizon Media, Cairns Oneil, Cossette Media and Glassroom weigh in ahead of the Feb 5 launch.
Joseph Leon leaves Plus Company
After nearly 11 years working with the network’s media agencies, Leon is moving on to a new venture.
Cossette Media appoints co-directors to lead the national agency
The agency’s media group president, Karine Courtemanche, says the new leadership structure is designed to accelerate growth.
