Articles Tagged ‘Cossette Media’
Axel Dumont launches collaborative consultancy Over The Rainbow
The former Cossette Media president is looking to be a facilitator for media agencies, their partners and clients.
Omnicom, OMD lead Canadian COMvergence rankings for another year
Cossette, UM, Carat and Initiative rounded out the top five agencies.
Roundtable: Building brands with better data
With cookies crumbling and privacy concerns looming, marketers and media agency execs gather share their thoughts on new approaches and work that needs to be done.
Plus Company hires Karine Courtemanche to lead media group
Touche!’s long-time leader will work with Mélanie Dunn to “evolve” the company’s entire portfolio as Axel Dumont leaves the agency.
What media agencies need to prepare for when the Online News Act passes
If Google and Meta pull news from their platforms, advertisers may have to contend with a void of support and a flood of misinformation.
Cossette Media adds a VP to its responsible media team
Long-time staffer Adriana Novoa has been given an expanded mandate to work across offices and clients.
Media assignment among series of new Telus RFPs
The telco will continue to work with The&Partnership and Cossette, but wants to bring on new partners to meet increased demand for creative and strategic work.
How media leaders are bracing for a recession
Agency executives explain their perspectives on a coming economic downturn and how it will impact business.
Media leaders offer their resolutions and predictions for 2023
Execs explain what they will be focusing on internally, as well as the industry trends they are planning to respond to.
How agencies are guarding against oncoming economic challenges
Most companies are planning for uncertainty and making the best of their current assets.
How are media agencies coping with inflation?
Challenging times mean finding ways to support both clients and staff.
Tech layoffs are beginning to concern media agencies
With so much talent headed out the door, advertiser support and long-term innovation will likely be affected.
Cossette Media introduces a Responsible Media Solutions group
The agency’s mission through the new entity is to make media matter.
RECMA releases its 2022 Canadian media agency evaluation
Three of the top five agencies are part of the Omnicom Media Group.
Andrew Butts and Brian Cuddy join Cossette Media’s leadership team
The latter’s appointment also includes the establishment of a responsible media group at the agency.
