Articles Tagged ‘Cossette Media’
How agencies are guarding against oncoming economic challenges
Most companies are planning for uncertainty and making the best of their current assets.
How are media agencies coping with inflation?
Challenging times mean finding ways to support both clients and staff.
Tech layoffs are beginning to concern media agencies
With so much talent headed out the door, advertiser support and long-term innovation will likely be affected.
Cossette Media introduces a Responsible Media Solutions group
The agency’s mission through the new entity is to make media matter.
RECMA releases its 2022 Canadian media agency evaluation
Three of the top five agencies are part of the Omnicom Media Group.
Andrew Butts and Brian Cuddy join Cossette Media’s leadership team
The latter’s appointment also includes the establishment of a responsible media group at the agency.
Sharethrough launches a PMP to make programmatic media greener
Cossette Media is the first Canadian agency to sign on to Green PMPs, which offsets the emissions from running a programmatic campaign.
Sun Life extends sponsorship with Toronto Raptors
The financial company will use the new deal to reinforce a positioning focused on health and well-being.
Cossette Media inks preferred rate deal with Narcity
The partnership covers branded content, display ads and video, with the publisher eying similar opportunities with other agencies.
Even if TV audiences dip, Super Bowl ads still deliver value
Whether or not linear TV viewers continue to dip or shift to streaming, buyers still feel like there’s no better opportunity for reach than the Big Game.
Cossette Media hires new head of biddable media
Amy Kappus joins from Dentsu, the latest in the agency’s effort to boost its digital expertise with senior hires.
Cossette Media names a pair of new VPs
Kim Joubert returns to the agency to lead its Quebec and East region, while Genevieve Marchand takes a new activation leadership role.
Facebook outage offers a lesson in diversification
Monday’s six-hour disruption shows why agencies can’t rely too heavily on one property, or be ready to respond on a dime.
Cossette Media makes a trio of senior appointments
New VPs in business leadership, performance and digital aim to help prepare clients for emerging needs.
