Articles Tagged ‘Cossette Media’
Cossette Media adds a VP to its responsible media team
Long-time staffer Adriana Novoa has been given an expanded mandate to work across offices and clients.
Media assignment among series of new Telus RFPs
The telco will continue to work with The&Partnership and Cossette, but wants to bring on new partners to meet increased demand for creative and strategic work.
How media leaders are bracing for a recession
Agency executives explain their perspectives on a coming economic downturn and how it will impact business.
Media leaders offer their resolutions and predictions for 2023
Execs explain what they will be focusing on internally, as well as the industry trends they are planning to respond to.
How agencies are guarding against oncoming economic challenges
Most companies are planning for uncertainty and making the best of their current assets.
How are media agencies coping with inflation?
Challenging times mean finding ways to support both clients and staff.
Tech layoffs are beginning to concern media agencies
With so much talent headed out the door, advertiser support and long-term innovation will likely be affected.
Cossette Media introduces a Responsible Media Solutions group
The agency’s mission through the new entity is to make media matter.
RECMA releases its 2022 Canadian media agency evaluation
Three of the top five agencies are part of the Omnicom Media Group.
Andrew Butts and Brian Cuddy join Cossette Media’s leadership team
The latter’s appointment also includes the establishment of a responsible media group at the agency.
Sharethrough launches a PMP to make programmatic media greener
Cossette Media is the first Canadian agency to sign on to Green PMPs, which offsets the emissions from running a programmatic campaign.
Sun Life extends sponsorship with Toronto Raptors
The financial company will use the new deal to reinforce a positioning focused on health and well-being.
Cossette Media inks preferred rate deal with Narcity
The partnership covers branded content, display ads and video, with the publisher eying similar opportunities with other agencies.
Even if TV audiences dip, Super Bowl ads still deliver value
Whether or not linear TV viewers continue to dip or shift to streaming, buyers still feel like there’s no better opportunity for reach than the Big Game.
