Articles Tagged ‘Cossette Media’
Is OOH still relevant?
A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.
Cossette Media appoints new leadership in Quebec
As longtime execs retire, the agency looks to the talents of the next generation including Sophie Labarre and Marie-Christine Simard.
Francine Marcotte says good-bye to Cossette Media
After nearly four decades the SVP announces her retirement, offering some insight into what’s changed, and what will always be true about the industry.
Pathways to Education launches first national media campaign
The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.
Cossette Media adds VP of analytics
Vision7 Media president Joseph Leon says as data practices become more nuances, new expertise is needed.
Government of Canada extends relationship with Cossette Media
The partnership builds on long-standing relationship that includes cannabis awareness campaigns.
The (Blue) Impact on Vision7 in Canada
With a heavy focus on digital, the new holding co is anticipating growth abroad, and among Canadian media agencies.
People Moves: Cossette Media, Viral Nation and more
Plus, digital consultancy Adviso, which manages digital strategy for clients such as Reitmans, has made two promotions.
Spotted! KitchenAid mixes and matches with the CN Tower
To highlight the many colours of the iconic mixer, a high-tech campaign used real-time camera technology to change colours along with the tower.
Horizon, Cossette lead sponsorships for Adult Swim Canada
A major QSR and free-to-play gaming website will imitate Adult Swim’s signature between-show bumps.
People Moves: Cossette Media, Crucial Interactive and more
Cossette’s changes include promotions and hires in Toronto, Vancouver and Montreal.
Axel Dumont moves to Cossette Media
Dumont makes the move after more than a decade in the GroupM family of agencies.
Media AOY Bronze: Cossette Media plays the long game
Cossette Media is shifting from being ‘an agency to a partner with more strategic value,’ says Joseph Leon, president of Vision7 Communications.
Media leadership takes depth, skills and courage: roundtable
Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.
The art of media leadership
In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.
