Articles Tagged ‘Cossette’

People Moves: Zenith Media boosts leadership team
Meanwhile, Statements Media hires the former VP of sales from Outedge Media Canada.

Cossette Media named Rona’s lead agency
The new agency’s mandate covers the Rona+ and Rona banners across all traditional and digital channels.

Media buyers weigh in on blockbuster Tyson-Paul bout
Despite technical glitches, the fight reached a mass audience and increased subscriptions.

2024 Media Leader of the Year nominee: Karine Courtemanche
The EVP of Plus Company Canada didn’t waste any time putting her mark on the agency.

Cross-border Coffee Crisp activation highlights brand identity
The activation was available at Vancouver’s Peace Arch Park on July 4.

These are the winning projects of the Idea Awards
Rethink, Cossette and LG2 took the highest distinction at the fifth edition of the event.

Can-Am saddles up with bull-riders and farmers
The off-road vehicle brand is partnering with the Professional Bull Riders Association and helping farmers find love on Quebec’s version of Farming for Love.

Curling Canada’s new campaign highlights the intensity of throwing stones
The media plan includes DOOH ads, as well as spots on national and regional TV, local radio and social networks.

Prospect Media hires Sheri Rogers as EVP
The former Horizon Media exec has been tasked with exploring new opportunities for the expansion of the agency’s services.

What’s to come from Cossette’s Responsible Media team
What the agency is prioritizing to deliver on its mission one year in.

Plus Company hires Karine Courtemanche to lead media group
Touche!’s long-time leader will work with Mélanie Dunn to “evolve” the company’s entire portfolio as Axel Dumont leaves the agency.

Telus brings Carat, Rethink and Hogarth onto its agency roster
Carat replaces Cossette on media strategy, while also handling digital transformation efforts through an “extended workbench” model.

Mondou wins Bye bye ad contest for a second year
The annual ratings darling brought in 3.22 million viewers and earned a 91% audience share.

Media assignment among series of new Telus RFPs
The telco will continue to work with The&Partnership and Cossette, but wants to bring on new partners to meet increased demand for creative and strategic work.

UM takes RECMA’s top spot for Canadian agencies
OMD was the other Canadian agency to hit “dominant” status in the latest evaluation report.