Articles Tagged ‘Cossette’

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Cossette Media makes a trio of senior appointments

New VPs in business leadership, performance and digital aim to help prepare clients for emerging needs.

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GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

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Ipsos readies Canadian launch of Iris

Rogers Sports and Media, IPG Mediabrands and Cossette Media are the first companies to sign on to the mobile-first measurement tool.

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Wes Wolch is leaving Cossette Media to go client-side

The media agency’s chief strategy officer will be leading marketing at Holt Renfrew.

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Inside Vision7′s new COVID-19 monitor

Vision7′s VP of analytics and insights Kristin Wozniak explains the academic approach, how clients can use the portal and why it’s important to be open to everyone.

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Spotted! McDonald’s a-door-able activation

The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.

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La Presse widens advertiser appeal with new sections

Arts et être and Inspiration sections launch Saturday, February 9

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Spotted! Tweed chills out on Queen Street

The licensed cannabis producer is educating and introducing itself to Torontonians through a street-level pop-up.

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Cannes 2018: Canada’s win count up three Media Lions

Cossette returns to the stage with Touché to claim Silver, while Rethink and BleuBlancRouge take Bronze.

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Via Rail plays with ad skipping

The company uses skippable ads to show the benefits of taking the train in the final phase of its ongoing platform.

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Telus’s cord cutter pitch features a famous unboxer

A big-name tech influencer spearheads the telco’s offering to cord cutters in Western Canada.

Kristin Kreuk, star of CBC's new drama, Burden of Truth

ICYMI: Cameras roll on CBC drama, Toronto gets colourful with AR

Plus, UB Media is the first cinema advertising company to join COMB, and a set of new creative AOR announcements.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners

Plus: CBC preps another season of Kim’s.

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The&Partnership, Cossette strike partnership on Telus

The as-yet-to-be-named unit will integrate media, digital, creative and more, baking on what it says is an increased demand for multidisciplinary agencies.

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Spotted! Cheerios adds experiential to year two of Bees

The General Mills brand is targeting young Canadians with an interactive pop-up store in Toronto this weekend that shows what shopping will look like if bees continue to disappear at current rates.