Articles Tagged ‘Cossette’
Cannes 2018: Canada’s win count up three Media Lions
Cossette returns to the stage with Touché to claim Silver, while Rethink and BleuBlancRouge take Bronze.
Via Rail plays with ad skipping
The company uses skippable ads to show the benefits of taking the train in the final phase of its ongoing platform.
Telus’s cord cutter pitch features a famous unboxer
A big-name tech influencer spearheads the telco’s offering to cord cutters in Western Canada.
ICYMI: Cameras roll on CBC drama, Toronto gets colourful with AR
Plus, UB Media is the first cinema advertising company to join COMB, and a set of new creative AOR announcements.
ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners
Plus: CBC preps another season of Kim’s.
The&Partnership, Cossette strike partnership on Telus
The as-yet-to-be-named unit will integrate media, digital, creative and more, baking on what it says is an increased demand for multidisciplinary agencies.
Spotted! Cheerios adds experiential to year two of Bees
The General Mills brand is targeting young Canadians with an interactive pop-up store in Toronto this weekend that shows what shopping will look like if bees continue to disappear at current rates.
Telus takes on VIs for ‘bonus’ advertising: CRTC hearings
The telco accused vertically integrated services, specifically Bell, of freezing out Telus when it comes to soft news.
KitchenAid embraces social for breast cancer campaign
For the first time in 14 years, KitchenAid’s annual breast cancer campaign will be based entirely around social, rather than a traditional media play.
Spotted! Intact breaks the ice
The insurance company has partnered with RDS on a ground-breaking OOH activation.
Milk 2 Go returns with new campaign
The Saputo brand’s new spots features creative designed for specific media placements, like pre-roll spots that poke fun at skipping ads.
Spotted! City of Montreal gets down and dirty with OOH campaign
The awareness campaign, with creative managed by Quebecor, is all about surrounding citizens with the impact of their trash.
Spotted! KitchenAid downsizes for new target
The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.
Hotels.com and MEC sign on for Amazing Race Canada
The two new sponsors join three returning partners as the show prepares to launch its fourth season.
Media Director of the Year: Vision7’s Joseph Leon
The self-proclaimed “data nerd” was chosen by the MAOY judges for the honour this year.
