Articles Tagged ‘Cossette’


Koodo brings chargers to life

The mobile phone company has created human phone charging stations for Torontonians on the go.


Vision7 owners open possibility to sell North American assets

Mill Road Capital is exploring “strategic alternatives” for the company.


Jungle Media announces Quebec expansion

The media agency’s new Montreal office will be run by Danick Archambault.


Telus has installed World Cup games at Toronto urinals

Urine-activated experiential installation promotes the company’s LTE network in Toronto restrooms during the height of soccer fever.


The Mission: Cossette’s Mike Rumble on targeting millennial moms

Cossette’s VP and managing director on the best new, re-imagined and traditional platforms for targeting the group.


Canadians get charged up with Telus and Play Taxi Media

The cab-based ad company is placing phone chargers in the back of its fleet thanks to a sponsorship from the telco.

facebook autoplay video ads

Agencies weigh in on Facebook autoplay video ads

Michael Neale of MediaCom and Ryan Langsford of Cossette offer their thoughts on the new ad unit still being tested by the social media giant.


Aeroplan makes a big splash

The Aimia-owned company has kicked off a new promotional push for its Distinction program, which includes its first TV spots in over a decade.


Veterans Affairs Canada says thanks

The government’s Remembrance Day campaign includes a new Facebook app that encourages Canadians to show their thanks, as well as TV integrations on CBC and Bell Media channels.


Spotted! The Salvation Army addresses homelessness

Home address signs have been placed around Toronto in places where homeless people can typically be found sleeping for a new campaign from the charity.

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P&G shines a light on moms

The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.


Multigrain Cheerios takes aim at dieting

The cereal brand has partnered with the Go Girls! program and launched one of its largest campaigns ever to encourage girls to choose healthy lifestyles.

Koodo Q3'13 - Clay Tabador.1

Koodo shows off a new side of El Tabador

In the phone company’s new campaign its mascot gets a makeover in TV spots, while in-cinema spots explore his back story.


Yoplait gets joyful with Yopa!

The brand’s new Greek yogurt line is launching with a TV-heavy buy and a strong social presence, as well as a partnership with actress Nia Vardalos.


Aeroplan gives it away

The loyalty company is promoting its Distinction program by giving away a free trip every five minutes tomorrow at Yonge-Dundas Square in Toronto.