Articles Tagged ‘Cossette’


Liberte goes transparent

The company has launched a new campaign around its see-through Liberte Mediterranee packaging to differentiate it from the Greek yogourt line.


Lucky Charms gets magically delicious at Fan Expo

The General Mills cereal brand has partnered with the Toronto-based event for the first time, to target adults by hosting a treasure hunt.


Old El Paso starts a dinner revolution

The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”


McDonald’s gives consumers credit

The QSR has launched a new brand spot to illustrate a shift in the way it communicates.


Ontario catches the McLobster

McDonald’s is promoting the launch of the sandwich with a TV and OOH campaign.


McDonald’s Canada gets romantic

The QSR is launching a new cinema and TV spot promoting Canadians’ connection to the Egg McMuffin.


Aeroplan launches Distinction for top earners

To promote the new tiered recognition plan, the Air Canada-based rewards program is launching its biggest OOH and print campaign ever.


Quebec dairy federation lights up a butter campaign

The federation is using backlit OOH ads in Montreal and Quebec and a website to promote the spread for the summer.


Liberte keeps it simple

The brand is promoting its Greek yogurt with its first-ever national TV campaign.


Cossette makes lunch easier

The agency and all its Vision7 counterparts have launched an app called Lunch Pail, to make lunch time simpler in Liberty Village.


La Presse launches free app

The newspaper’s free digital edition, La Presse+ is being promoted with a multi-platform launch campaign.


Government of Quebec questions openness

The provincial government has launched a new multi-platform campaign that challenges people’s perceptions about homophobia.


Vision7 launches innovation initiative

The holding company of Cossette and the EDC Group of Companies have launched an Innovation Group to foster innovation in its network.

Quebec Original

Tourisme Quebec shows off its originality

The tourism board is using an out-of-home and digital campaign in Toronto to promote its new brand image.


Novus Media adds a new media director

Cynthia Rubino joins the agency as director of media investment from Cossette.