Articles Tagged ‘Cossette’
Cossette wins BDC account
The marketing and communications company will be responsible for the Business Development Bank of Canada’s entire communications portfolio.
OMD wins SickKids
The agency has won the media business for the hospital following a review, with Cossette picking up the creative account.
AToMiC jury revealed
As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.
MiC’s Nice List: Best of 2014
From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.
Vision7 sold to BlueFocus for $210 million
Mill Road has confirmed the sale of the holding co, which owns Cossette, to the Beijing-based marketing and communication firm.
Cossette Media hires an SVP digital strategy
Marc Fares joins Cossette’s Quebec office in the new role.
Extra Awards crown top Canadian newspaper ads
Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.
Koodo brings chargers to life
The mobile phone company has created human phone charging stations for Torontonians on the go.
Vision7 owners open possibility to sell North American assets
Mill Road Capital is exploring “strategic alternatives” for the company.
Jungle Media announces Quebec expansion
The media agency’s new Montreal office will be run by Danick Archambault.
Telus has installed World Cup games at Toronto urinals
Urine-activated experiential installation promotes the company’s LTE network in Toronto restrooms during the height of soccer fever.
The Mission: Cossette’s Mike Rumble on targeting millennial moms
Cossette’s VP and managing director on the best new, re-imagined and traditional platforms for targeting the group.
Canadians get charged up with Telus and Play Taxi Media
The cab-based ad company is placing phone chargers in the back of its fleet thanks to a sponsorship from the telco.
Agencies weigh in on Facebook autoplay video ads
Michael Neale of MediaCom and Ryan Langsford of Cossette offer their thoughts on the new ad unit still being tested by the social media giant.
Aeroplan makes a big splash
The Aimia-owned company has kicked off a new promotional push for its Distinction program, which includes its first TV spots in over a decade.
