Articles Tagged ‘Cossette’
Agencies weigh in on Facebook autoplay video ads
Michael Neale of MediaCom and Ryan Langsford of Cossette offer their thoughts on the new ad unit still being tested by the social media giant.
Aeroplan makes a big splash
The Aimia-owned company has kicked off a new promotional push for its Distinction program, which includes its first TV spots in over a decade.
Veterans Affairs Canada says thanks
The government’s Remembrance Day campaign includes a new Facebook app that encourages Canadians to show their thanks, as well as TV integrations on CBC and Bell Media channels.
Spotted! The Salvation Army addresses homelessness
Home address signs have been placed around Toronto in places where homeless people can typically be found sleeping for a new campaign from the charity.
P&G shines a light on moms
The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.
Multigrain Cheerios takes aim at dieting
The cereal brand has partnered with the Go Girls! program and launched one of its largest campaigns ever to encourage girls to choose healthy lifestyles.
Koodo shows off a new side of El Tabador
In the phone company’s new campaign its mascot gets a makeover in TV spots, while in-cinema spots explore his back story.
Yoplait gets joyful with Yopa!
The brand’s new Greek yogurt line is launching with a TV-heavy buy and a strong social presence, as well as a partnership with actress Nia Vardalos.
Aeroplan gives it away
The loyalty company is promoting its Distinction program by giving away a free trip every five minutes tomorrow at Yonge-Dundas Square in Toronto.
Liberte goes transparent
The company has launched a new campaign around its see-through Liberte Mediterranee packaging to differentiate it from the Greek yogourt line.
Lucky Charms gets magically delicious at Fan Expo
The General Mills cereal brand has partnered with the Toronto-based event for the first time, to target adults by hosting a treasure hunt.
Old El Paso starts a dinner revolution
The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”
McDonald’s gives consumers credit
The QSR has launched a new brand spot to illustrate a shift in the way it communicates.
Ontario catches the McLobster
McDonald’s is promoting the launch of the sandwich with a TV and OOH campaign.
McDonald’s Canada gets romantic
The QSR is launching a new cinema and TV spot promoting Canadians’ connection to the Egg McMuffin.
