Articles Tagged ‘Cossette’


Air Transat plays games with the Globe and Mail

The company is testing out HTML5 technology with an iPad banner ad game.


Spotted! McDonald’s gets real

The QSR has covered a transit shelter board in downtown Vancouver with larger-than-life fruity creative.


McDonald’s Canada unites strangers

The QSR has launched a TV campaign starring real people, which hopes to take “I’m lovin’ it” to the next level.


Royal Roads University launches rebrand

The Victoria, BC-based school is promoting its refreshed identity with an OOH-focused campaign this summer.


McDonald’s comes to life

The QSR has placed ads featuring a three-dimensional mould of its new Real Fruit Smoothie in Quebec Sports Experts stores.


Scrabble unscramble and Facebook flipbooks: MiC’s Global Tour

MiC talks to Darren Hardeman at Maxus Canada and Jeff Roach at Cossette about online stunts from countries including Russia and Dubai.

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BC Ministry rocks a tour for youth

The British Columbia Ministry of Jobs, Tourism & Innovations has launched a province-wide tour that hopes to inject some fun into selecting a future career.


Spotted! McDonald’s Canada gets reflective

The QSR has launched a Vancouver billboard which is only visible at night.


MiC’s Global Tour: Bacon-wrapped websites and pizza-ordering magnets

Tim Beach from Cossette and Meri Ward from MPG give their thoughts on food and drink campaigns from brands in the US, UK and Dubai.

Minute Rice

Minute Rice changes up its marketing message recipe

In a new TV campaign, the Ronzoni Foods Canada brand has replaced its past message of convenience with one that attempts to stir emotion.


Brother Canada leads with a better experience

The home and office equipment brand has launched an OOH, radio and digital campaign focusing on customer service.

NABS Speed Mentoring 2

NABS invites you to have a quickie with an exec

The organization’s second Speed Mentoring event will feature mentors from agencies including MediaCom, Cossette, PHD and Starcom MediaVest Group.


Seven Canadians named Cannes judges

Top creatives and execs from agencies including ZenithOptimedia, John St., DDB and Leo Burnett will have their say at the festival this summer.


The LCBO hangs out

The retailer targets men who want a guy’s night in with its first digital-only campaign.


Koodo’s unique take on travel rewards

The mobile brand has launched a Facebook contest that plays with the benefits of having long-distance friends.