Articles Tagged ‘Cossette’

Telus

Telus makes a merry connection

The mobile co has launched a contest connecting Facebook fans with in-store customers and gifting them with prize packs.

CanadaPost

Canada Post pushes paper

The Crown corp launches its first TV ad campaign since 2007, promoting the value of real card giving.

LRichards

The rise (and fall) of the media shop

Lauren Richards shoots from the hip about media agency independence.

Image - concours Scratch and Win

An app to scratch from Yellow Pages Group

The company is promoting its deals site with a daily contest app.

mccafe

McDonald’s dives into espresso-based drinks

The burger and fries franchise launches its biggest campaign yet to introduce the new products to Canada.

MediaComAOY

MediaCom wins Media Agency of the Year

Cossette’s Terry Horton and Media Experts’ Mark Sherman are also honoured with Media Director of the Year titles at strategy‘s annual awards show.

Giftertiser

Future Shop has what you ‘Most-Must’ want

The company goes heavy into digital with its 2011 holiday campaign.

TV

Social TV: the industry weighs in

Media execs Nick Barbuto of Cossette and Katie Atkinson of Aegis talk to MiC about the merger of social media and TV viewing.

MOCCA_enviro_wide_couple

MOCCA puts the pink on people

The Museum of Contemporary Canadian Art targets the masses with a campaign that adds some colour to the everyday.

Tesco

Next Big Thing: Phoning it in

R.I.P. QR codes. The next evolution in mobile marketing and commerce is almost here.

backtoschool

Shifting focus for back to school

Brands including Best Buy, Walmart and Staples Canada are targeting kids as they head back to the books this fall.

Dollar Drink Days Cool Concept

McDonald’s ups its cool factor in Alberta

The QSR treated residents of Sylvan Lake to an icy installation that distributes loonies to promote its Dollar Drink Days.

FutureShop

Future Shop is “everywhere”

The company targets a new audience with its most multi-platform back-to-school campaign ever.

Skittlescat

Skittles wins Film Gold at Cannes

BBDO’s Gold win, as well as Bronze Lions for Taxi, BBDO and John St., help Canada top its 2010 haul.