Articles Tagged ‘COVID-19’

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With big events out, where does that leave sponsorship strategies?

From Pride, festivals and sports, there’s suddenly less on the table for activation. Two sponsorship experts share why they see the glass as half-full.

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Breaking down ad demand and CPMs in our new reality

Some mediums still show high demand for ad space, and not all categories are dramatically decreasing spend.

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Digital consumption is growing more in some categories than others

Online traffic continues to grow, but some categories are slowing on growth, according to Comscore.

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Radio audiences are buoyant, and so are sales

Beyond news, Canadians are looking to escape through rock and country music – and advertisers are responding in kind.

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TV viewership on lockdown (so far)

A dive into Numeris data so far shows that Canadians are looking more toward news, but certain scripted programs are providing much-needed comfort.

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Amidst isolation, whose media habits are changing most?

Boomers are watching more linear TV, but a different group is leading the way across categories like SVOD and music streaming.

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Federal government steps in for broadcasters

As the industry faces an overall decline in ad revenue and complications related to production, a new measure will represent $30 million in savings across 107 broadcasters.

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Ad recession imminent, but CPG could stay strong: report

As short-term consumer behaviours could turn into more permanent ones, consumer goods could weather the storm better than other categories.

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Are Canadians entering a state of news fatigue?

Mindshare’s Sarah Thompson on why the agency is seeing a quest for good news among advertisers.

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Olympics officially rescheduled for July 2021

With the newest change, that means there will be two sets of Olympic Games within seven months.

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The Globe gets creative with its stripped-down sports section

Using stats and a little creativity, The Globe is covering the finest Canadian baseball that never happened.

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What Budweiser is doing with its sports sponsorship spend

The brewer is trading sticks and pucks for emergency supplies, mental health care and more.

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COVID-19 likely to hit agency results, say IPG and Publicis

IPG and Publicis are set to release their results in April, but are offering a word of caution now.

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Quebecor lays off 10% of workforce

President and CEO Pierre Karl Péladeau called the temporary cuts “unavoidable” but said the company is putting in place financial support measures for those affected.

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How media consumption is shaping Canadians’ mindsets

Canadians are consuming more media than ever, but trust is not evenly distributed.