Articles Tagged ‘COVID-19’

Narcity Media

Narcity boosts small business with media giveaway

The publisher is giving away up to $100,000 in ad spend to community businesses affected by COVID-19.

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Preparing for post-pandemic business: survey

A new survey conducted by Touché shows that many advertisers will benefit from increased demand due to high rates of household savings and purchases delayed by lockdowns.

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Latest database examines on- and offline behaviour during COVID-19

Vividata’s SCC Metrica Fusion Database combines consumer survey data and passive digital measurement analysis.

HBC Live a Colourful Life

Hudson’s Bay goes digital-first to mark customers’ ‘homeiversary’

The retailer’s full-funnel campaign is supporting customers’ at-home buying to improve their “sanctuaries.”

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Over 40% of people working in media are rethinking jobs

The State of the Nation survey reveals changes to careers, time and how we work have been top of mind during the pandemic.

Copied from Playback - shutterstock_Quarterly report

Omnicom reports losses across the board in Q4

CRM and advertising continued to take hard hits at the holding co, while its previously-strong health practice takes a dip.

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Most-read MiC: How media coped with COVID

Our most popular stories on how the media industry anticipated, studied and navigated the 2020 pandemic.

newspaper

How national newspapers are filling the ad void

Traditionally big ad spenders have cut back in print, but some categories have stepped up while publishers rely more on non-advertising revenues.

Yamamoto

Dentsu’s declines remain in double digits

The holding co is in the midst of a comprehensive review of its brands, as well as office space, shared services and more.

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DTC and ecommerce growth buoy AcuityAds revenue in Q3

Connected TV and self-serve also grew, although the travel and hospitality sector spent less on ads overall.

TikTok mobile

Pandemic social boost was bigger among lower-income Canadians

The MTM also found that desktop is not dead thanks to lockdowns, but lack of dining out and travel may have affected Instagram.

PKP

Quebecor’s revenue for Q3 is up

The gains came mostly from the telecommunications segment, while media revenue’s decrease was in the single digits.

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The summertime screen slump didn’t last: study

Due to the second wave, cooler weather and even some difference with reporting – Canadians are upping their content consumption again.