Articles Tagged ‘COVID-19’

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Desire to attend events growing among Canadians

Plus, how do sports fans feel about rooting for the home team when there’s no one in the stands?

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TVA focuses on family-friendly fall season

Some returning shows have been pushed to winter 2021, while one show was cancelled all together due in part to production concerns.

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Streamers are benefitting from lockdown, but will it last?

Buyers and analysts discuss whether or not the upward trajectory is sustainable – and how it will affect planning.

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What does brand safety look like in 2020?

News is controversial, uncomfortable and oftentimes grim – which is why GroupM has updated its brand safety playbook to address how to buy around it.

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Blog: When tourism restarts, how can media adjust to new needs?

The ACA’s Chris Williams on how improving marketing tools for local businesses can go a long way in rebuilding the economy.

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What’s satiating sports fans needs during the pandemic?

Subscriptions to paid services have declined by 57% last fall, according to the MTM, and e-sports are only appealing to 10% of sports fans.

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Some brands returning to digital spend, but recovery remains slow

Plus, CPMs and CPCs are down in the lower-spend environment, making digital a buyer’s market.

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Spotted! How Quebecor is keeping people connected through OOH

Although demand for inventory has been low, the media company is using that space to make people smile.

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Postmedia creates marketing grant as part of ‘re-opening’ strategy

Marketing grants and matching programs are aimed at helping smaller businesses get back on their feet.

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Ecommerce, auto sites and social seeing new surges

Some categories that previously saw “huge declines” are beginning to rebound, according to ComScore.

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ICYMI: Speaker’s Corner returns, RECMA issues a new debrief

Plus, production could resume soon in some provinces, but complications regarding insurance persist.

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Which stations saw a listening boost during lockdown?

David Bray examines the how markets have reacted to these new circumstances. In some places, talk radio is way up, whereas others still prefer their favourite tunes.

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COVID-19 drives more Canadians to multiple OTT subscriptions

Media Technology Monitor’s Sneak Peek Report also found that Facebook and YouTube lead as the most popular options for remote social viewing features.

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How Toronto’s radio buying reflects the different stages of the pandemic

As Canadians feel less perilous, governments and financial services pull back on ad spend.

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Event properties moving online, but sponsors still navigating that realm

A new study shows that advertisers are still hesitant about virtual events and e-sports.