Articles Tagged ‘Crave’

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Four sponsors sashay into Drag Race Canada

The Crave original will include sponsored prizes and extended online series.

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Dove takes Pride in scripted content series on Crave

The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.

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Streamers are benefitting from lockdown, but will it last?

Buyers and analysts discuss whether or not the upward trajectory is sustainable – and how it will affect planning.

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ICYMI: Cossette Media scores big internationally and more

Plus, Bell Media and TIFF pair to deliver positivity through film, and Corus confirms what will fill the suddenly empty Big Brother slots.

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Crave launches first French brand integration

The bilingual campaign, with Destination Canada, will run on digital and linear channels in a six-part, three-minute episodic series.

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Crave taps the French market by going bilingual

More than 250 French-language series, totalling 600 hours of content, will be made available through the streamer.

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ICYMI: A Cree-language podcast from CBC, Kinetic joins DPAA

Plus, Global announces new midseason originals and Lainey Lui launches on Crave

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Bell adds Crave to its TIFF marketing mix

With the doc Once We Were Brothers premiering, the vertically integrated company is sprinkling the festival with nods to its SVOD.

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Linear TV still popular for younger viewers

Although OTT is on the rise with every under-18 age group, traditional television is not dead with children.

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Audiences jump for Amazon Prime and Crave

Despite the popularity of OTT, nearly three quarters of subscribers still subscribe to traditional TV.

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Crave gets exclusive rights to Homeland

Prestige series have become a key part of the streamer’s audience strategy.

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Canadian version of Drag Race coming to Crave

Through a multi-faceted deal, Bell Media and OUTtv have also acquired previous and upcoming episodes of the hit U.S. reality series.

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ICYMI: Bob McCown signs off, CBC helps explain gynecology

Plus, new Much doc tackles the HIV stigma, and Littlekenny gives the Letterkenny crew an origin story on Crave.

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Hershey goes fully cinematic to promote new ASMR film

It’s a Requiem for a Peanut Butter Cup: Hershey’s unique new film is getting the Hollywood treatment with its media plan.

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Will TV see another Game of Thrones?

Short answer: yes. Long answer: maturing with your audience is key.