Articles Tagged ‘ctv’
CBC partners with celebs for first “unified” holiday campaign
The broadcaster is encouraging viewers to donate to their local food banks.
Bell Media partners with StackAdapt expanding access to its inventory
This integration streamlines programmatic access to the media company’s CTV and digital platforms.
Discovery+ names Media Pulse as its Canadian sales partner
The company is now handling ad placement for the streamer including shows from different networks such as Discovery Channel, HGTV and Food Network.
Industry News: CRTC launches local radio fund
Meanwhile, MTV Canada says goodbye after nearly 20 years.
Brands aren’t keeping up with Baby Boomers’ digital habits: WARC
Digital extensions of offline content channels are seeing the fastest growth from this demo.
Bell Media saw advertising grow in Q2
The company’s ad revenues also increased, thanks to growth in Crave subscribers and sports streaming.
Samsung unveils new research on the popularity of FAST
At its inaugural Samsung Ads Canada Innovation Day, the brand introduced a suite of tools to measure FAST viewership in Canada.
Boost and Kids Help Phone are new sponsors of The Amazing Race
The tenth season of the Canadian competition show is set to launch July 2.
Connected TV is driving ad revenue growth in Canada
GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.
Upfronts 2024: Bell unveils 2024/2025 line-up
Out of the nearly 100 new and returning shows, 36 are Canadian originals.
The Oscars records its highest audience in four years on CTV
About 3.5 million Canadians watched Sunday night’s broadcast of the 96th Academy Awards, according to Numeris.
The latest findings on Baby Boomers and tech
To get a more realistic look into their use of media and technology, MTM has split Baby Boomers into younger and older cohorts
Bell Media announces record ad sales for the Super Bowl LVIII
According to the company, the inventory available to brands looking to place ads on the broadcast of the big game is limited.
The lines between streaming and linear TV continue to blur
The landscape is in major flux, with the debut of ad tiers, bundles and live appointment viewing entering the streaming space.
M&M’s to launch its first-ever Canadian Super Bowl campaign
The candy brand aims to promote its new product with a video, starring three NFL legends, and social media ads.
