Articles Tagged ‘ctv’

Clockwise from top left: Quie Sait Chanter? (Noovo); Letterkenny (Crave); Du Me a Favour (Crave); Children Ruin Everything (CTV)

Bottom Right – DU ME A FAVOR (Crave)

Upfronts ’21: Children Ruin Everything and Amazing Race Canada headline Bell Media schedule

Bell Media also commissioned new Crave originals including a Letterkenny spinoff, four-part doc series Thunder Bay, as well as a raft of French-language originals for specialty networks.

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Upfronts ’21: Bell Media reveals slate of buzzy international acquisitions

The Wonder Years reboot, Big Leap and The Cleaning Lady top CTV’s 2021-22 primetime slate.

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Reitmans adds diversity to its media mix

Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.

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Optable is investing in data sovereignty solutions

Started by the co-founders of Samsung’s Adgear, Optable’s recent financing will accelerate product development and extend sales activity in Canada and the U.S.

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Dentsu Canada expands relationship with Magnite

The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.

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The Rookie takes top spot: Numeris

Plus, police procedurals, CTV programming and hockey prove popular across the country.

The Rookie CTV

The Rookie returns to the top: Numeris

CTV programming continued to dominated the TV rankings nationally, alongside strong NHL hockey viewership.

Copied from strategy - fraud

Global ad fraud rates improving: report

Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.

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Grammy’s falter in national TV ratings: Numeris

The award show failed to make the top five broadcasts in Canada, and only made the list in two urban markets.

Matt Kelley - Gainshare

GainShare hires new SVP of consumer experience

The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.

The Rookie CTV

Police procedurals continue to lead ratings: Numeris

The Rookie dominated nationally and found its way into the top five in most markets.

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Super Bowl still a big performer in the ratings: Numeris

The game was the top national broadcast for the week of Feb. 1 to 7, with the audience on TSN growing.

BlueBloods

Police dramas rule the week: Numeris

Blue Bloods and The Rookie attracted the most viewers nationally, while SRC’s televisual gala topped ratings in Quebec.

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What to expect from MasterChef Canada’s five sponsors

A season based on returning competitors has a mix of new and old sponsors, including IKEA, San Pellegrino, Becel, Cracker Barrel and Miele.

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Government ads dominate radio airwaves: Media Monitors

Ongoing reminders to stay safe out-played ads from meal kit, financial and media brands.