Articles Tagged ‘CW’
Upfronts 2017: Sizzle and superheroes at CW
Jennifer Bidwell, managing director, television systems at Media Experts, on the final schedule of the week.
CW upfront 2016: Network shoots for a super fall
Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)
Supergirl gets new life on CW
The superhero show’s new U.S. partner is good news for its Canadian broadcaster, Global.
Upfronts 2015: CW knows what millennials want
Victoria Morris, director of trading at Mindshare Canada, on the CW’s short and sweet new slate and savvy digital strategy.
Upfronts 2014: The CW reaches new demos
Mindshare’s Janine Newbigging is impressed with the quality of new show ideas, as the channel moves away from its Gossip Girl roots.
Fall TV: The next big thing in specialty
The expected hits and momentum-builders for the new specialty TV viewing season.
The CW’s new digital strategy: blog
Mindshare’s Lina Alles on the network’s new digital studio and its new slate of fall shows from the CW upfront.
Fall TV: More pickups
Vegas, Elementary and Arrow are picked up for full seasons, with additional scripts ordered for other rookie shows.
Novel magazine ads: MiC’s Global Tour
Karen Howe at One Advertising gives her thoughts on ways that brands in Brazil and the US are getting creative with an old medium.
Upfronts 2012: The social hits
The rundown on what new shows have garnered the most social media buzz, with data from Networked Insights.
Upfronts 2012: Robin Legassicke on the CW’s USP
The Maxus Canada group director ends the week at the youth-targeted presentation.
Upfronts 2012: Helena Shelton takes in the CW’s new shows
The PHD EVP goes with the Cult pick on the last day of the New York City TV presentations.
