Articles Tagged ‘DAAC’

digital-trends

Consumer complaints on the rise according to AdChoices

Among the valid complaints were sites that used sensitive data to target ads.

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Ad Standards report: Compliance up, but complaints rising too

Ad Standards’ annual survey shows that more consumers are dissatisfied about opt-out options, ad sizes and disruptive displays.

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DAAC introduces political advertising program

Executive Director Julie Ford says this program can hopefully become part of “a new disclosure regime.”

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AdChoices compliance is up, complaints down

Brands, media companies and ad networks are providing more notice of privacy policies, but some consumers report issues when trying to opt out.

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AdChoices recognition on the rise

Half of those surveyed also view advertisers more favourably when they participate in the DAAC’s transparency program.

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AdChoices creates new guidelines with mobile in mind

The Digital Advertising Alliance of Canada has also created a new consumer app that lets Canadians know which apps are using their data and how.

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How Canadians are responding to AdChoices two years in

Millennials have the best recall of the AdChoices logo, according to research from the Digital Advertising Alliance of Canada.