Articles Tagged ‘Dairy Queen’

DQ dips into business with Cineplex
The Toronto-based co’s digital media arm has nabbed the contract for in-store signage in Dairy Queen locations across the U.S. and Canada.

Sponsors unveiled for second season of Amazing Race Canada
Air Canada and Chevrolet are back for the sophomore season, with two new sponsors added to the list.

Spotted! Orange Julius sculpts a world record
The smoothie maker promoted its roll-out at all Dairy Queen locations across Canada by building the world’s largest fruit sculpture in Calgary.

Spotted! Dairy Queen brings the circus to town
The ice cream company promoted its new “upside down or free” brand promise with acrobats and stilt-walkers.

How to be a record-breaking brand
MiC speaks with Guinness World Records and UM’s Shelley Smit about the value of creating the largest cakes or having the most Facebook likes.