Articles Tagged ‘Danone’
Instacart expands its ad capabilities in Canada
Danone is the first company to test out the new suite of display ads.
Instacart links CPG brand ads with Google Shopping
Danone, Unilever and Nestlé’s Purina are among the company’s brand partners that will be able to promote their products on Google using Instacart Ads data.
Silk turns its ads into a path for pollinators
The Danone brand is building on the success of its OOH bee hotels to bring more people into plant-based eating.
Silk partners with Bell Media to create new branded content series
“Evolving Eats” will challenge three different people to go plant-based for a week with the Danone brand’s products.
Spotted! Pattison and Silk turn billboards into beehives
A pilot project aims to facilitate research about pollinators, while also supporting the plant-based brand’s sustainability goals.
National Bank becomes new title sponsor of Rogers Cup
The National Bank Open presented by Rogers will have a full marketing campaign roll out in the months ahead.
Spotted! Danone declares a revolution
Like the invention of the wheel or landing on the moon, Danone’s new 100% natural yogurt is a game changer, bursting across Dundas Square.
The Nice List: Media
From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.
Wavemaker wins DanoneWave
New media tech and a focus on data drive the yogurt company towards a new partner for North America.
Oikos targets men with NHL sponsorship
The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.
Danone serves up a new sponsorship deal at the Rogers Cup
Oikos has joined on as a sponsor of the Montreal version of the tennis tournament with a goal of reaching both affluent professionals and families.
Danone’s new drink targets health-conscious women
The brand’s new drink adds to its Activa range and targets busy women who are on the go.
Will yogurt lovers check in two times daily for Danone?
The revived Activia Challenge is focused on deeper engagement and features social-savvy spokespeople to help it break out in a populated market.
Evian brings back the babies
The Danone brand is launching yet another baby-centric campaign, this time featuring the dancing infant versions of its adult target.
