Articles Tagged ‘Darrick Li’
Traditional ad spend in Canada dropped 22% YoY in July
Guideline’s numbers show that spend on TV network’s streaming channels grew 181%.
Ad spend in 2024 is off to a good start
According to Guideline, buying across all media is up 8% compared to the same period last year.
Canadian ad spend down in Q4 2023
Although spending dipped, there is good news in the report for print and audio advertising, according to Guideline.
Ad spend dips in Q3, but digital ad spend a bright light: report
Despite a double-digit decline in overall ad spend this past September, the growth of ad-supported digital TV in Canada bodes well for buyers.
Canadian ad spending flat through first half of 2023
The latest SMI figures show that streaming, online video, podcasts and OOH are maintaining their recent growth.
Ad spending in Canada is not taking as big of a hit as in the U.S.
The latest spending figures from SMI, however, show that more modest declines “shouldn’t be ignored.”
December brought a major chill to Canadian ad spending
SMI’s latest figures found declines across most channels, as well as with Canadian-owned media companies.
Economic uncertainty was behind September’s ad spend dip
But with the next few months expected to perform better, the future looks hopeful.
Why high OTT CPMs might be worth it for some brands
Darrick Li, managing director for Canada at Standard Media Index, also explains why social CPMs are continuing to stay so low.
Canadian ad spending dipped again in July
SMI attributes this dip to comparisons to heavy spending on big sports events and a to-be-expected summer downturn.
What’s behind Canada’s ad spending dip?
Darrick Li, managing director for Canada at Standard Media Index, explains a reversal of the continued growth.
Banks and cars make up nearly half of programmatic video spend
SMI data also finds that CPMs for podcasts are nearly double the rest of streaming audio
SMI releases suite of tools to offer more insights into ad pricing
The Canadian Pricing Intelligence Suite addresses the need for better visibility into cross-screen spend and pricing.
Who is benefiting most from ad spending recovery?
Standard Media Index shows digital is delivering as predicted, but that has favoured some companies more than others.
