Articles Tagged ‘data’

Competition Bureau sues Rogers for misleading ads

The Bureau alleges that Rogers falsely promoted unlimited data for mobile plans that actually do have data limits.

French-language stories are growing in popularity on Spotify

Canada became the first dual language market for the platform’s Audiobooks offer.

Environics inks deal with privacy partner LiveRamp in Canada

The partnership will give advertisers access to LiveRamp’s platform for data measurement across all cloud, programmatic and media channels

Understanding what drives Canada’s sports fans

Vividata’s Sports and Esports database can help marketers evolve their playbooks.

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DAX: Dialing in on digital-audio growth

With podcasts and smart speakers booming, DAX is having a moment

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CBC: Trust in a time of uncertainty

CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue

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Sharethrough: How respect for the user rewards brands

Now merged with District M, the platform is making digital advertising more user-friendly

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The Globe and Mail: The quality of conversation

Optimizing client campaigns using the nimbleness of programmatic

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MiQ: Partnering for incremental reach

The tech co’s new data partner, Samba TV, helps it better leverage linear and connected TV

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Quantcast: Building the future of Programmatic

With the phasing out of third-party cookies, their new programmatic platform covers everything from planning to innovation

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The tools and processes of adaptation

Find out how Canada’s top players are reinventing programmatic

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How The Globe’s first party data cuts cookies out of the mix

The Globe and Mail’s evolved ad platform delivers targeting effectiveness via context and engagement solutions unique to its platform

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MiQ bridges the gap between TV and digital

How Advanced TV informs better programmatic outcomes

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CBC/Radio Canada’s trifecta – trust, reach and brand safety

CBC’s Contextual Intelligence is a big advancement on targetability and brand safety

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Quantcast’s guide to life after third-party cookies

Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.

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