Articles Tagged ‘data’
DAX: Dialing in on digital-audio growth
With podcasts and smart speakers booming, DAX is having a moment
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CBC: Trust in a time of uncertainty
CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue
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Sharethrough: How respect for the user rewards brands
Now merged with District M, the platform is making digital advertising more user-friendly
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The Globe and Mail: The quality of conversation
Optimizing client campaigns using the nimbleness of programmatic
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MiQ: Partnering for incremental reach
The tech co’s new data partner, Samba TV, helps it better leverage linear and connected TV
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Quantcast: Building the future of Programmatic
With the phasing out of third-party cookies, their new programmatic platform covers everything from planning to innovation
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The tools and processes of adaptation
Find out how Canada’s top players are reinventing programmatic
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How The Globe’s first party data cuts cookies out of the mix
The Globe and Mail’s evolved ad platform delivers targeting effectiveness via context and engagement solutions unique to its platform
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MiQ bridges the gap between TV and digital
How Advanced TV informs better programmatic outcomes
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CBC/Radio Canada’s trifecta – trust, reach and brand safety
CBC’s Contextual Intelligence is a big advancement on targetability and brand safety
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Quantcast’s guide to life after third-party cookies
Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.
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Programmatic 2020: Diving deep into (real) data
How the industry is advancing first-party data, contextual targeting and direct solutions
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DAX connects brands with the world’s best audio content
As online audio opps abound, the digital audio exchange simplifies and maximizes ad investment.
MiQ Canada goes all in on mobile marketing intelligence
Combining big data and AI with human intelligence, MiQ helps marketers solve the ever-present issue of what to do with all their available data.
