Articles Tagged ‘data’


Videology capitalizes on convergence for its clients

The company is cashing in, having bet big on the collective strengths of TV and digital video advertising.


Xaxis’ approach is audience first

The co’s audience platform operates across the programmatic chain, creating value for clients by pulling different pieces together in a single solution.


TubeMogul’s brand is transparency

The company’s enterprise software platform helps advertisers cut through the clutter of an increasingly crowded marketplace


The Exchange Lab builds opportunity for its clients

By continuously incorporating capabilities into its meta-DSP, Proteus, the programmatic company can offer its clients future proof solutions that adapt to their changing business needs.


RadiumOne connects brands to future customers

In an increasingly cluttered marketplace, three words make RadiumOne’s programmatic platform stand out: identify, predict and activate.


Driven by tech and data, programmatic’s evolution is solution-based

Programmatic companies are reinventing the way brands engage with consumers by developing unique solutions that combine technology and data to address specific advertiser challenges.


TubeMogul puts marketers in control

TubeMogul’s MD Grant Le Riche on the trends powering the rise of programmatic


AOL simplifies programmatic

AOL’s Leanne Gibson tells you everything you need to know about programmatic


Programmatic Goes Mainstream

Single-platform, multi-screen buying taps into the simplicity and flexibility marketers want


SXSW: the angel and the devil of data

Havas Media’s Maura Hanley on the data trends from the interactive festival in Austin.


MEC’s prescription for a successful 2015

What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.


TubeMogul helps marketers meet their brand-related goals with programmatic