Articles Tagged ‘Dave Gourde’
Metro appoints Glassroom as its lead media agency
The partnership extends to all of the retailer’s banners in Ontario and Quebec.
CCM picks Glassroom to handle new media strategy
The assignment, which covers Canada and the U.S., is aimed at taking a data-driven approach to maximizing impact.
The impact of the pandemic on client-agency relationships
The pandemic may have increased reliance on media agencies, but bringing data in-house could increase with the death of cookies.
BBR opens programmatic consultancy
Glassroom positions itself as a complement to the client-agency relationship, although it expects to capitalize on the number of clients taking things in-house.
Bleublancrouge bolsters programmatic team
National wins have led the agency to add three new hires, including a director of digital media and programmatic.
Bleublancrouge calls on TubeMogul for programmatic video
The deal with the programmatic video company brings the agency a step closer to linking TV and digital video planning.
