Articles Tagged ‘Dave Pauk’
Samsung wants to turn passive ads into brand-driven gameplay
Research found interactive ad format, GameBreaks, prompted a 53% lift in unaided brand recall.
Samsung Ads updates Reach Advisor to offer more audience intel
First launched in 2023, the company’s updated tool will now provide post-campaign reports in addition to pre-campaign.
Samsung Ads launches new immersive smart TV ad format
The new First Screen Immersive Masthead banner ads offer high impact experiences across six million Samsung Smart TVs in Canada.
Samsung TV Plus makes late night a 24-hour affair
The service has added Conan O’Brien TV to its service, featuring 30-minute segments from the comedian’s long-running eponymous series.
Samsung Ads introduces pre-campaign planning tool to Canada
Reach Advisor aims to help advertisers understand duplication between linear and streaming, as well as grow their audiences on both.
The FAST channel race is on
With all the recent activity around ad-supported streamers, what’s the draw for both audiences and advertisers?
Will 2023 be the year AVOD booms?
Samsung and LG both see signs that ad-supported streaming could be on the verge of a big shift…if user experience and measurement keeps up with demand.
Why connected TV is high on buyers’ must-have list
Increased adoption of smart devices, fragmented linear viewing, and the ability to target hard-to-reach audiences make connected TV attractive to advertisers.
