Articles Tagged ‘Dave Videka’
Spotted! A swarm of bats promotes The Batman
Warner Bros. Canada created a photo op at the CF Eaton Centre that requires a double-take.
Pandemic pivot: Rooftop leaps to a niche new positioning
The agency is now focusing on smaller audiences to build loyalty versus scale.
Spotted! Harley Quinn hits the streets
To promote its new DC superhero story, Warner Bros. Canada brought facets of the film to fans with two Toronto activations.
Spotted! Atlantis comes to Toronto
Aquaman made his Toronto debut while shoppers got to sit on the Throne of Atlantis.
How VW used custom content for the win
The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.
