Articles Tagged ‘DDB’
IPG Mediabrands wins Destination Canada
The government-owned organization seeks to build on its established content strategy and evolve in the digital age.
Spotted! Dairy Farmers of Canada create OOH waterworks
The crying sign at Union Station is part of a new campaign focused on product quality for the national organization.
Mindshare wins Nordstrom in Canada
The GroupM agency will handle media planning and buying ahead of the retailer’s 2016 expansion into Toronto.
ZenithOptimedia exec moves to DDB
Monique Brosseau has joined the agency as its VP and managing director, leading the Montreal office.
Omnicom outpaces yearly growth in second quarter
The global media group’s second quarter results include double-digit increases in advertising and net income.
Subaru Canada launches an Impreza duel
The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.
BC Egg Marketing Board hatches a new campaign
The board is using a microsite and mini-documentaries to educate BC consumers about where their eggs come from.
Becel spreads the love
The Unilever brand is targeting moms with a TV and digital campaign that urges them to take care of themselves.
Jungle Media takes Media Agency of the Year
The agency walked away with Gold at last night’s awards, with DDB and Tribal DDB taking Agency of the Year and Digital Agency of the year, respectively.
Toronto Crime Stoppers targets potential gas stealers
Mug shots of ordinary citizens are being used in the creative for the organization’s campaign to create awareness against stealing gas.
Music makes BC Dairy cows happy
The non-profit is using Global TV BC and Slice.ca to target a new audience in its latest campaign that believes “Music Makes More Milk.”
BC Hydro mobilizes its efforts
The organization has engineered a travelling modular home with a kitchen and bathroom to educate consumers about smart power consumption.
Spotted! Subaru heats up Queen St.
The car co is finishing its BRZ launch campaign with a street-level execution in Toronto.
Canadian Women’s Foundation sheds light on abuse
The advocacy group launches its first national advertising campaign using baby imagery juxtaposed with a troubling statistic.
Canada picks up 28 shortlist mentions on day three of Cannes
Draftfcb, DDB, Taxi and Leo Burnett lead the pack with three nods each across Design, Cyber and Radio.
