Articles Tagged ‘Debbie Drutz’
Novus makes senior promotions as it launches new planning service
Sarah Kim and Dan Mak take on new responsibilities as the agency launches a “help desk” for those needing OOH expertise.
COMMB launches new monthly Insights Report
The new OOH report measures consumer traffic resurgence across over 17 markets compared to the same time period in 2019.
Programmatic DOOH placement may be key to recovery
According to eMarketer, the roll-out and efficacy of COVID-19 vaccines will also shape DOOH investment.
No Frills reneges flyer cancellation
A number of factors may have driven retailers who paused or cancelled to go back to the classic medium.
Novus launches new division focused on amplification
Novus Extra has the exclusive rights to sell the inventory for rideshare media service Octopus.
New Novus unit puts the focus on local
The specialty shop will allow Canadian clients to buy U.S. media on a local level, while U.S. clients will be assisted in navigating Canadian local media.
OOH traffic is increasing, but how does that translate to buying?
Buys are picking up on a regional level, and some newcomers are dipping their toes into OOH.
Who’s pulled flyers, and for how long?
Some brands will say good-bye to flyers permanently.
Where circulation is down for OOH, and where it’s flat or rising
While a highway billboard might not get the same traffic as before, there’s good news for those targeting residential and elevator networks.
Novus Canada ushers in new MD
Media sales veteran Quin Millar is tasked with driving the agency’s growth in Canada.
ICYMI: BT shakes up format, Novus president empowers women
Plus, the Food Network and Cooking Channel line up a hefty offering for Halloween.
Novus taps digital leaders to revitalize
Anton Vassiliev will serve as managing director, strategy and media investments while Mike Rusk focuses on programmatic and Hailey Ben-Izhak makes a return to the industry.
Astral shakes up sales division
Farshad Kajouii adds out-of-home sales to his current portfolio of operations and business development for the Bell Media division.
Debbie Drutz named president of Novus Canada
The media veteran had previously held one of the top positions with Bell Media’s Astral.
Astral launches new digital highway boards in Toronto
The two new OOH faces are located near the city’s entertainment district along the Gardiner Expressway.
