Articles Tagged ‘Debbie Drutz’

Screen Shot 2015-11-02 at 3.49.35 pm

Danier warms up its winter media plan

The Toronto-based clothier has launched its biggest multi-media campaign with an eye to changing its image as just a leather brand.

YellowPages

Yellow Pages’ ‘shop local’ campaign goes cross-country

Bell Media Mix takes lead on creative and media for the campaign, marking its largest execution to date.

Radio

Bell Media Mix plans biggest-ever Applebee’s Canada campaign

The restaurant chain is using voice-overs from local managers for radio spots, coupled with digital and TV ads in communities with an Applebee’s within 30 km.

SebJoncas

Bell Media Mix adds two group managers

Sebastien Joncas (pictured) and Steve Muscat step into the new roles effective immediately, as the ad sales division of the media company looks to grow across Canada.

TheKraken

3D billboards and street takeovers: MiC’s Global Tour

Debbie Drutz from Astral Out-of-Home and Joe Donaldson from Pattison Outdoor weigh in on OOH from Kraken, Disney and Schick.

Scotia Astral

Scotiabank sets the scene with NFC

The bank has partnered with Astral to kick off Canada’s first wide-scale marketing campaign based on near field communication technology.