Articles Tagged ‘Deena Markus’
The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.
Who will be watching the Summer Olympics?
Media in Canada looks at the expected audience interest for this year’s Games.
New study reveals how to do more with connected TV advertising
UM and MAGNA Media Trails’ findings explore various formats and features that can increase ad effectiveness.
Dealing with the skills gap
Insiders weigh in on the challenges confronting the media industry’s workforce, and how to overcome them through education and training.
