Articles Tagged ‘Dennis Truong’
A Canadian POV on global digital trends
UM’s Dennis Truong explains how four forces could take shape in Canada and the implications for media planners and buyers.
Why there always needs to be a plan for brand safety
Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.
Why gaming platforms could be a key alternative to IRL gatherings
With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?
Could Animal Crossing be a ‘new horizon’ for marketers?
Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming?
Should brands get in on the Houseparty?
The video chat wars are heating up – is Houseparty worth diving into even without traditional ad placements?
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