Articles Tagged ‘Dentsu Aegis Network’
MKTG picks its new leaders
David Chong and Andrew Shulman are longtime consultants whose backgrounds will help brands pivot to digital activations.
Michelob takes its active messaging to Spotify
The Ultra Night Run has gone virtual this year, so Michelob is catching people during their virtual training routines.
Taking the reins in a time of crisis
Just as Canada was locking down, Carat’s Alexandra Panousis was settling into the corner (home) office. How does an agency leader establish trust from a distance – and during turbulence?
Dentsu dials back ad spend predictions slightly
The company’s Media Brands president Hisham Ghostine on where Canada’s strengths and weaknesses lie.
Dentsu ups Jacki Kelley to CEO Americas
Kelley, who joined Dentsu in the spring of 2019, succeeds Nick Brien effective Jan. 1.
Dentsu Aegis Network launches Amazon Solutions
As more retailers get into the media space, Dentsu’s Damien Lemaitre says agencies should be ready to explore that new model.
Dentsu Aegis Network sees senior shuffle at Vizeum
Genevieve Guay will oversee the agency following the exit of Adrian Capobianco.
Carat on the hunt for new leadership
Jeff Dack has made a return to the creative world. What lies ahead?
Dentsu dials back global ad spend forecast, but Canada still strong
The biggest drivers in Canada’s better outlook have been OOH and radio, both of which are growing more than expected.
iProspect wins BDO Canada
CEO Dan Kalinski says the business is already digitally savvy, but iProspect is now tasked with activating around the right data.
MKTG dives into sponsor receptiveness
For brands, getting noticed by e-sports fans versus baseball fans is a whole different game.
MKTG picks its new president and CEO
Sports and marketing veteran Michael Beckerman will take the skills he’s honed at Nike, BMO and more into the agency world.
Dentsu study reveals a ‘digital paradox for brands’
The heaviest digital users are also the most protective over the data that brands crave.
Carat wins Steam Whistle
Agency president Jeff Dack says the brewery is ready for the next stage of its lifespan, having recently expanded to a mass play.
Cadillac campaign drives the showroom to the living room
The digital campaign targets potential auto buyers who would rather stay home.
