Articles Tagged ‘Dentsu Aegis Network’
People Moves: ICUC and more
ICUC and Quebecor Content create new roles, while MiQ gears up for expansion into Western Canada.
Jan Reischek joins ICUC’s leadership team
The agency veteran has been promoted from SVP of Americas.
MKTG’s leaders look to sponsorship beyond sports
MKTG new president Matthew Logue and CEO Brian Cooper see a broader, more complex arena of new players and higher stakes.
MKTG names Matthew Logue president
S&E founder Brian Cooper will stay on as CEO of the agency he’s steered for a decade.
How Subway is using media to execute new positioning
Carat president Jeff Dack says grabbing millennials is crucial, but it’s “naive” to forget about everyone else.
Dentsu Aegis dials back ad spending projections
The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.
Carat defends Subway, joins ‘The Franchise’
The Dentsu Aegis agency has new partners in a now-combined Canada/U.S. assignment.
Oikos targets men with NHL sponsorship
The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.
Nutrience picks Carat
Data and digital media will be a big part of the pet food brand’s upcoming winter campaign.
BonLook picks iProspect
The eyewear company will dive deep in to paid and organic search to accelerate its physical retail expansion.
The Globe debuts new ad unit with Lexus campaign
The luxury automaker is adding three new lines of cars – and the new multi-platform ad unit – to a second year of promotions with the Globe.
People Moves: Dentsu Aegis Network, Rumble and SportBox
Dentsu Aegis Network has hired its first-ever global chief technology officer to support its goal to go 100% digital by 2020.
Dentsu Aegis predicts 3.1% growth in Canadian ad market this year
The ad network’s research points to a strong start to 2017.
MKTG Canada launch comes at time of sponsorship growth
Dentsu Aegis Network Canada CEO Annette Warring and MKTG Canada’s Brian Cooper on the growing role of sponsorship within media pitches.
PHD tops Canadian RECMA list
The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.
