Articles Tagged ‘Dentsu Media’
Media Roundtable, Part 1: Going back to basics in economic uncertainty
Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.
Why are Indigenous people overlooked in media plans?
Urban-centric research, U.S.-centric briefs and an overall lack of understanding means a lack of purposeful outreach compared to other communities.
Musk’s takeover of Twitter causes concern in the ad world
Brand safety is unlikely on the platform if Musk opens the doors to allow the return of unvalidated speech and fake news.
Alex Panousis and Dentsu Media part ways
The agency says its CEO and chair is moving on as it moves to the “next chapter” of its transformation plan.
Dentsu Media hires first chief digital officer
Maura Hanley takes on the newly created, group-wide role.
Dentsu hires a trio of new VPs
The new additions will provide leadership across the group’s agencies in three key practice areas.
ICYMI: Dentsu launches Media Partner Appreciation Day
Plus, the Globe launches a co-branded retirement content hub and Tero taps Larouche.
Dentsu Canada taps Breton and Hart for client-centric roles
The newly-created positions bolster the agency’s media and integrated solutions teams
How iProspect’s relaunch fits with the agency’s Canadian ambitions
CEO Dan Kalinski explains why an end-to-end agency focused on performance is in line with what clients are looking for.
How brands are making the most of the Super Bowl
Some brands are opting out, with others opting in for the first time. How are they all standing apart?
How ad spend allocation could shift during (and post) COVID-19
Will OOH slump? Will digital surge? Investment experts from GroupM and Dentsu say it’s not so simple.
Dentsu X goes live in Canada, picks its leader
Genevieve Guay will lead the newly rebranded agency.
COMB adds four new board members
Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.
The comeback kid: Maxi returns to TV
The discount grocery store is executing its first major broadcast campaign after 10 years of relying only on print flyers.
