Articles Tagged ‘Dentsu X’
Behind the Buy: CIDC goes down new integrated path to reach women
The company’s latest 360-degree campaign aims to promote its role in protecting Canadians’ money.
CDIC integrates insurance messaging into popular Canadian shows
A 360-degree media strategy has been designed to raise awareness around financial literacy and economic well-being.
Dentsu Quebec president Genevieve Guay to depart agency
No replacement has been announced.
Dentsu hires a trio of new VPs
The new additions will provide leadership across the group’s agencies in three key practice areas.
Dentsu and DAZN tap podcasters to create a new soccer show
The sports streamer teams up with Footy Prime to promote its soccer broadcasts and expand into podcast advertising.
Real Canadian Superstore doubles down on diversity
In what is RCSS’s largest, most integrated media effort to day, the new campaign celebrates Canada’s varied national palette and the brand’s multicultural offering.
Dentsu X’s Genevieve Guay named president of Dentsu Quebec
The media agency boss takes on a bigger role in an agency network in flux, plus a Stingray partnership.
Spotted! Arterra shows its new wine’s roots
The Audacity of Thomas G. Bright intentionally made its debut in an unconventional place.
Dentsu X goes live in Canada, picks its leader
Genevieve Guay will lead the newly rebranded agency.
