Articles Tagged ‘Dentsu’
Dentsu and Tentree partner to help prevent uncontrolled fires with hashtag and AI
Following Wildfires uses proprietary tech and human expertise to help Canadians safeguard their communities.
Sarah Thompson and Dentsu Media part ways
While at the helm, Thompson helped the agency score contracts with major brands.
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
KLM Royal Dutch Airlines rolls out a new brand platform in Canada
The initiative is being promoted at Calgary, Edmonton and Toronto-Pearson international airports.
People Moves: Dentsu, Ideon Media and Ipsos
Krista Furlano, who has been working at Dentsu since 2018, has been promoted to VP of partnerships and media compliance.
New Establishment Media: Nikolas Paradis makes BRP’s media dollars go further
With the help of some in-market tech, Paradis took 3,000 campaigns and folded them into one campaign program while still delivering custom creative.
How agencies are using artificial intelligence
AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.
Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.
Billings growth projected for Canada’s top six media shops
The latest COMvergence report for Q1-Q3 puts Omnicom Media Group in the number one spot for projected billings and new business wins in 2023.
Labatt shines a light on Corona Sunbrew
The brewery capitalized on the arrival of daylight savings with a multi-media contextual campaign by reminding Canadians what they were missing.
Mike’s Hard and the Calgary Flames gather a gaggle of Mikes
A contest celebrated former Flame goalie Mike Vernon’s return to Calgary and his induction into the Hall of Fame.
Carat, OMD and UM top COMvergence ranking for Canada
Meanwhile, Dentsu topped the list of media networks, thanks in part to Carat’s win of the Telus Mobile business.
Dentsu launches generative AI tool for paid search
The new platform saves time and money for paid search practitioners while also assisting with ad copy development.
The value of local media from the perspective of marketers
Dentsu’s Sarah Thompson and the CMDC’s Shannon Lewis ask brand leaders why local media is important for their marketing investments and the industry’s transformation.
Carlsberg picks iProspect as global media AOR
The assignment covers buying and planning duties for a portfolio that also includes Kronenbourg and Somersby.
