Articles Tagged ‘Dentsu’
Dentsu launches generative AI tool for paid search
The new platform saves time and money for paid search practitioners while also assisting with ad copy development.
The value of local media from the perspective of marketers
Dentsu’s Sarah Thompson and the CMDC’s Shannon Lewis ask brand leaders why local media is important for their marketing investments and the industry’s transformation.
Carlsberg picks iProspect as global media AOR
The assignment covers buying and planning duties for a portfolio that also includes Kronenbourg and Somersby.
Dentsu Media adds Lina Alles and Paul Reilly to its leadership team
Alles joins Amplifi to continue evolving its trading capabilities, while Reilly will head up Carat’s recently won Telus account.
Canada’s ad growth may be better than expected: Dentsu
The company’s latest forecast also suggests digital spending will slow down in the coming years.
Why ‘right time, right message’ is not enough to grab consumers
Dentsu’s latest examination of the “attention economy” finds there needs to be more consideration of humanity to truly drive awareness.
Getting to Know: Stephen Kiely and Sarah Thompson
Lauren Richards talks to the “yin and yang” of the company’s leadership about the pressures on media today and how to empower talent.
Dentsu launches a tool for more holistic local planning
Merkury Local segments audiences at the community level, reflecting a need for investment in local media and a better understanding of Canada outside of major cities.
Carat hires new chief client officer
Jennifer Lewis returns to Canada bringing 17 years of experience from Starcom Los Angeles.
Tracey Johnson named chief client officer for iProspect
The former managing director will lead teams at the performance-informed digital agency.
Dentsu’s organic revenue grows 3.5% in Q4
The company’s consulting and tech group now makes up nearly a third of total revenues.
2023 Outlook: Diversification meets convergence
Dentsu Canada CEO Stephen Kiely goes deep into the company’s trend report and what it means for brands here.
Dentsu Canada expands its media leadership
Three industry veterans have joined the agency to accelerate growth and innovation.
Dentsu Canada has achieved gender parity in its senior ranks
The agency is focused on ensuring gender equality up to executive levels by 2025.
Goodlife returns to TV ads after five-year hiatus
Carat takes a 360-approach toward media planning for this fitness campaign.
