Articles Tagged ‘Dentsu’
Spotted! Chevy makes a TikTok song using the Bolt
An effect on the platform also lets users sample the various sounds the EV makes and remix them into songs of their own.
How should advertisers react to media cost inflation?
Dentsu examines why prices are going up, which platforms are impacted the most and how to get as much value as possible out of a plan.
MiQ partners with cybersecurity firm to prevent connected TV ad fraud
The partnership with Human will see the introduction of new software that will validate impressions.
Organic revenue grows by 8.2% at Dentsu in Q2
The company plans to have half of its revenue come from its data- and tech-driven offerings.
Sarah Thompson is ready to steer Dentsu through an evolving media world
The new president sees a chance to figure out what true integration looks like for her clients.
Why ad experts are welcoming Canada’s new privacy rules
While Bill C-27 will weed out bad actors and improve consumer confidence, it will require work on overhauling privacy policies and ensuring tech partners are up to the bill’s standards.
Dentsu Canada promotes Stephen Kiely to CEO
The company’s creative lead is stepping into the top executive role as Jeff Greenspoon shifts focus to a global role.
iProspect strengthens its leadership with three promotions
The promotions further the digital agency’s strategic capabilities and fuel collaboration with other Dentsu agencies.
Dentsu retains media buying for Labatt
Canada was one of the regions where AB InBev did not move AOR duties to Publicis.
Dentsu’s Canadian revenue grew 29.5% in Q4
The company attributes the growth to increased spend from existing clients on digital transformation initiatives.
Canadian ad spend to be among fastest-growing globally: Dentsu
The growth of connected TV and retail media is expected to help carry momentum over from 2021.
Alex Panousis and Dentsu Media part ways
The agency says its CEO and chair is moving on as it moves to the “next chapter” of its transformation plan.
Manulife gives global media and creative duties to Dentsu
A new dedicated agency unit will help the insurer more cohesively come to life across markets and lines of business.
Dentsu to ‘complement’ WPP’s Coca-Cola win
WPP will create a bespoke creative and media unit to handle the assignment, but Dentsu will partner on media in some markets.
Dentsu Media hires first chief digital officer
Maura Hanley takes on the newly created, group-wide role.
