Articles Tagged ‘Dentsu’
Dentsu launches new offering for gaming
The services are meant not just to provide in-game ads and esports activations, but game and IP development that will resonate with the broader gaming culture.
How Dentsu has been progressing on diversity in Canada
The company has released a Canada-specific addendum to its parent company’s DEI report.
Dentsu hires a trio of new VPs
The new additions will provide leadership across the group’s agencies in three key practice areas.
Dentsu and DAZN tap podcasters to create a new soccer show
The sports streamer teams up with Footy Prime to promote its soccer broadcasts and expand into podcast advertising.
Canadian ad spend one of the fastest growing in 2021: report
Dentsu’s Global Ad Spend Forecast report indicates an impending recovery for the Canadian ad market, and continued growth into 2022 driven by digital.
Upfronts ’21: Rogers aims to take the friction out of ad buying
The broadcaster is focused on a less fragmented experience and programming based around big franchises.
President’s Choice is making a big TikTok play
In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.
Dentsu Canada expands relationship with Magnite
The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.
Future Focus 2021 and the age of assisted commerce: report
iProspect’s latest report highlights the coming-of-age of assisted commerce and how it benefits brand advertising.
Facebook has put global media up for review
The social platform is the second largest advertiser globally, after Google, in their shared sector.
How iProspect’s relaunch fits with the agency’s Canadian ambitions
CEO Dan Kalinski explains why an end-to-end agency focused on performance is in line with what clients are looking for.
Dentsu prepares to restructure after a tough Q4
Organic growth was down 11.6%, but plans for permanent cost reductions and a simplified structure are now underway.
How brands are making the most of the Super Bowl
Some brands are opting out, with others opting in for the first time. How are they all standing apart?
