Articles Tagged ‘Dervla Kelly’

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HGTV and Behr Paint team up for new So.da digital series

Paint School is capitalizing on a surge of popularity Corus has been seeing for DIY and painting content.

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Corus extends a digital content partnership into linear TV

Appleton’s “Hidden Gems” series is not only running on male-centric Complex, but broadening its reach with programming blocks across three Corus networks.

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Upfronts ’21: Corus ‘unboxes’ new ad opps

On top of combining content with commerce, Corus significantly invests in its influencer network.

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So.da harnesses trending data for new digital-first series

The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.

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How Clorox used influencers to combat misinformation

The brand paired with “DIY Mommy” Christina Dennis to show how bleach can be used safely to create DIY disinfectant.

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IGTV revving up to chase mobile ad dollars

Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.

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Corus creates first social series on Pinterest

The series is part of an effort to build brand love with Slice’s millennial female audience.

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How Corus and Twitter bested their own records with Samsung

A custom content series to promote the Galaxy Note 10+ managed to smash Twitter’s previous records for branded content. Here’s how they did it.

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So.da undertakes its first Slice series, taps IGTV

The 12-part show focused on female entrepreneurs signals the social digital agency’s first original digital series for Slice.

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Fall TV: What’s new and next in ad opps

They say content is king. But it’s about much more than just the shows. Network execs break down changes being made in the ad buying process.

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Upfronts ’19: Corus pairs with Complex in digital push

While much of its social content has courted female audiences in the past, Corus is now making sure young men are also served with relevant content.

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Corus signs Philadelphia Cream Cheese for new social series

Mid-form Twitter series, ASMR content, Instagram recipes and a Facebook Live reaches wider for iconic Kraft brand.

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Corus makes a move to put social and traditional on an even keel

The Global Video Measurement Alliance is also preparing to launch two new metrics to help de-duplicate audiences.

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Corus, CIBC pair on new Twitter series

SVP Dervla Kelly outlines Corus’ forward-looking social strategy.

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Corus nabs former Mindshare Canada director

Corus’ SVP of marketing and social digital agency reveals why Darcy MacNeil was the ideal choice to head its social content studio.