Articles Tagged ‘Desjardins’
Governments stay on top: AdEase Radio
Quick service restaurants were the most active radio advertisers in almost every city.
Bell Media launches multiplatform ad-synching campaign
The new activation is in collaboration with Desjardins, spanning TV, radio, out-of-home, and digital.
The value of local media from the perspective of marketers
Dentsu’s Sarah Thompson and the CMDC’s Shannon Lewis ask brand leaders why local media is important for their marketing investments and the industry’s transformation.
Optable to scale global presence, marketing team with new investment
The clean room company’s funding round also brings a new partnership with Hearst.
Why in-housing doesn’t have to be a dirty word
Some agencies are finding the trend presents opportunities for collaborating with clients, instead of competing with them.
Desjardins uses different video channels to help youth ‘find their way’
A new campaign is built around TV and other video platforms to attract attention to the co-op’s CSR platform.
Behind the Buy: Desjardins breaks through with business leaders
To reach a target with limited time and attention, media agency Glassroom layered targeted digital, OHH and TV tactics into a mass campaign.
Desjardins banks on The Amazing Race Canada
The financial institution’s activation mix is meant to both drive brand KPIs and put attention on its GoodSpark Grants.
Seven new brands sign on to sponsor The Amazing Race Canada
Desjardins, Subway and Guru Organic Energy are among those that will be integrated with the show’s eighth season this summer.
Desjardins creates a branded podcast about people doing good
Created with Quebecor and Glassroom, “Questions de fond” spotlights organizations tackling some of Quebec’s biggest societal issues.
Desjardins Group sticks with Glassroom, Bleublancrouge
The Humanise Collective agencies will continue to work with the financial services co-op, a partnership first formed in 2018.
Glassroom hires new lead on Desjardins business
In addition to supporting day-to-day management, Daniel Balment will lead work on the account outside of Quebec.
Desjardins signs on for Hometown Hockey
The financial brand will have on-site integrations and in-broadcast features during each of the tour’s stops.
ICYMI: Tug expands mandate with U of T’s Rotman
Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.
