Articles Tagged ‘desktop’

mobilePhonesShutterstock

Mobile to dominate consumption and ad spend by 2018: study

The newest numbers from eMarketer show a steady decrease in time spent on all media except for mobile — and ad spend is gradually becoming more proportionate.

shutterstock_247353010

Viewability wars as digital transitions

As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.