Articles Tagged ‘Diageo’
Captain Morgan hosts interactive ‘Huddles’ for NFL fans
The activation consists of a series of game-viewing parties at local partner restaurants.
MiC Roundtable, Part 3: The fear of missing out on untapped audiences
In the third and final installment of the discussion, media and marketing leaders explore the opportunities that exist when it comes to targeting.
MiC Roundtable, Part 2: Is the industry preparing for the potential fall of local media?
Media leaders and marketers discuss the business opportunities and requirements for brands to invest in traditional platforms.
Spotted! Diageo whiskies get the holographic treatment
The company is using PORTL displays to break down the barriers that have gone up in channels where sampling and demos used to be prevalent.
Diageo picks Omnicom Media Group, PHD to lead global account
In Canada, Touché! will handle the media business.
Captain Morgan kicks off new Canadian soccer sponsorship
The brand has expanded its MLS partnership to Canada in an effort to tap into buzz around the growing game.
HP signs on to Toronto e-sports league as sponsor
The Toronto franchise of the Overwatch League launched on Oct. 24 with an event sponsored by HP Omen, Redbull and alcohol brands Diageo and Ace Hill.
Diageo starts global media agency review
Carat currently handles the account in Canada.
TheScore gets ‘Furious’ over March Madness
Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.
Guinness’ mobile ad unit puts a pint in users’ hands
The Diageo Canada brand’s St. Patrick’s Day-themed mobile execution lets consumers complete the perfect pour.
Baileys walks the runway
The Diageo liqueur is marking its rebrand with a specially-made dress designed by Lucian Matis, which will make its debut during World MasterCard Fashion Week.
Crown Royal marks a maple launch
The Diageo brand has launched a new flavoured whisky aimed at a younger demographic.
Spotted! Foundry Golden Cider refreshes with a taster
The recently launched Diageo-owned brand was seen sampling on the streets of Toronto with broadcast partner 102.1 The Edge.
Psychology in advertising and how Smirnoff got its mojo back: Future Flash
Day one of the ICA event featured talks from Ogilvy vice chairman Rory Sutherland and Diageo VP Michelle Klein.
Spotted! Johnnie Walker takes over the subway
The Diageo whisky is promoting its Double Black brand with an OOH and digital campaign this holiday season.
