Articles Tagged ‘digital’

RBC diversifies its media plan to engage with young Canadians
The brand increases its investment in social media to promote its RBC Training Ground talent identification program.

Dainty Foods goes broad with mass digital and DOOH buy
The campaign aims to reach a broad spectrum of younger consumers who have varying preferences and personalities.

Magna reveals ad forecast for 2025, highlights search growth
The research company’s latest report records market growth of 8.4% this year.

Connected TV is driving ad revenue growth in Canada
GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.

Astral launches new digital highway boards in Toronto
The two new OOH faces are located near the city’s entertainment district along the Gardiner Expressway.

Canadians would go ad-free for $5 more per month: study
Many say they’re consuming more paid-subscription content than they were two years ago.

In the year since Pritchard’s utlimatum, what has changed?
Experts weigh in on whether or not digital has truly cleaned up its act — and what still needs to change.

Active International goes digital for first Canadian campaign
The company has expanded its focus to reach more marketers and is doing so through targeted digital as well as mass reach OOH.

Online video ad spend predicted to grow 58% in three years: report
Canadian digital video viewership isn’t increasing as quickly as the ad spend is — but time spent watching is set to rise more rapidly.

Cable fading and wearables rising: study
The MTM’s new report with spring 2017 data shows what’s reaching a point of maturation, what’s up-and-coming and what’s on the way out.

Online ad revenue gains driven entirely by mobile: IAB Canada
IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.

Digital gains can’t make up for print drops: Vividata
The Globe and Mail once again topped Vividata’s rankings for overall reach, but most newspapers saw declines in print audience from last quarter.