Articles Tagged ‘digital’
Astral launches new digital highway boards in Toronto
The two new OOH faces are located near the city’s entertainment district along the Gardiner Expressway.
Canadians would go ad-free for $5 more per month: study
Many say they’re consuming more paid-subscription content than they were two years ago.
In the year since Pritchard’s utlimatum, what has changed?
Experts weigh in on whether or not digital has truly cleaned up its act — and what still needs to change.
Digital to take up nearly half of ad spend by 2020: report
Mobile will also make up more than three quarters of global digital dollars.
Walmart tweaks its back-to-school targets on Facebook
This year’s campaign went fully immersive and targeted students as well as moms.
Active International goes digital for first Canadian campaign
The company has expanded its focus to reach more marketers and is doing so through targeted digital as well as mass reach OOH.
Online video ad spend predicted to grow 58% in three years: report
Canadian digital video viewership isn’t increasing as quickly as the ad spend is — but time spent watching is set to rise more rapidly.
Cable fading and wearables rising: study
The MTM’s new report with spring 2017 data shows what’s reaching a point of maturation, what’s up-and-coming and what’s on the way out.
Online ad revenue gains driven entirely by mobile: IAB Canada
IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.
Digital gains can’t make up for print drops: Vividata
The Globe and Mail once again topped Vividata’s rankings for overall reach, but most newspapers saw declines in print audience from last quarter.
Traditional TV thrives and Netflix lags in French Canada: study
A new eMarketer study found that the gap between digital and traditional media consumption is far more significant in Quebec than it is elsewhere – and ad spend reflects that.
Exploring Canadians’ video deal-breakers
A new state of the video industry study by AOL takes a deep dive into what turns Canadians off when it comes to online video.
Canadians consume more digital (and block more ads) than most: study
GroupM’s annual Interaction report found that digital media is taking up more of Canadians’ time, but the country is also above-average in ad-blocker penetration.
Slow load times tops list of turn-offs for viewers: study
With Canada’s online video ad spend expected to increase over the next two years, advertisers still face the challenge of impatient viewers.
Twitter Canada takes its message out of home
Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.
