Articles Tagged ‘digital’

Beanfield Streetcar

Beanfield touts its indie cred in first ad campaign

After nearly 30 years in the business, the telco is positioning itself as a tuned-in, local, indie service provider in its multiplatform ad effort.

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Facebook adjusts multicultural ad targeting following criticism

While the tool, which allows advertisers to market to specific ethnic groups, will remain an option, it’s been updated to curb potential discrimination, says Facebook.

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Awake Chocolate parties to mark daylight savings

The caffeinated chocolate company has set up a site filled with original entertainment videos to capture the energetic and nocturnal 18-to-24 crowd.

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Spotted! Cadillac Fairview’s selfie fever

As part of its “#TorontoStyle” social campaign, CF Eaton Centre encouraged Torontonians and tourists to upload their self-portraits to its 8,100 square-foot screen.

CCAB audit newspaper Canada

Globe and Mail tops Vividata’s rankings

The firm’s latest study shows print readership is stable, but millennials still favour digital more than their boomer counterparts.

Skip Dad

Toyota urges millennials to skip its newest ad

When it comes to skipping pre-roll ads, the Association of Quebec Toyota Dealers has decided to embrace the trend rather than fight it.

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Ad-blocker penetration high in Canada: study

Numbers from Adobe’s inaugural Advertising Demand report are high, but also point to a silver lining with social media ad clicks.

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Kellogg takes Frosted Flakes from breakfast to game time

The new all-digital campaign aligns Tony the Tiger with millennial sports fans in an effort to regain ground with the 18 to 34 demo.

Facebook Mobile

Facebook’s new ad features focus on foot traffic

Advertisements on the social media giant will now be linked to stores’ local inventory in an effort to drive customers without leaving the app.

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La Presse zeroes in on digital with new contest

The media company is seeking attention for its digital edition with a new contest.

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Globe Drive gears up for editorial refresh

The vertical will see numerous changes in print and online to make it more advertiser-friendly, including new 360 content, search features and native advertising.

King St

Fintech startup mixes it up with first campaign

LowestRates.Ca is focused on brand-building, and is taking a multi-pronged approach to reach everyone from the millennials to boomers.

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Lacroix outlines CBC’s digital present and future

The pubcaster’s CEO and president Hubert T. Lacroix (pictured) discussed his company’s digital transition at UBC on Tuesday evening.

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Mindshare Canada builds digital department

Jodi Kasten is joining the agency as the managing director of digital.

Money

Group M predicts 6.4% global ad growth in 2012

The WPP report lowers its earlier forecast slightly, and predicts digital growth in its latest outlook for the coming year.