Articles Tagged ‘Digital Media Summit’

Digital strategies must emphasize tangible ROIs

At the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.

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March 20, 2013

Q&A: Ryan Holiday on manipulating the media

The American Apparel marketer and author of Trust me, I’m Lying: Confessions of a Media Manipulator on how to get your brand noticed in the new media landscape.

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March 20, 2013

Future talk at Digital Media Summit

The industry panel discussed everything from why Napster worked to creating content for ever-fragmenting audiences at yesterday’s event.

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March 22, 2012