Articles Tagged ‘Disney’
GroupM convenes a team to reenvision ad formats for the streaming era
The Ad Innovation Accelerator includes network rivals BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube working together to update the 30-second commercial.
Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.
Spotted! Disney wraps up brand awareness
The media co is making sure that even if a Disney+ subscription isn’t on the list this Christmas, it will still be under the tree thanks to branded gift wrap stations in malls.
Canadian media buyers talk advertiser fallout on X
Execs from Cairns Oneil, Dentsu and Horizon discuss how a global movement to pause ads on X is playing out in Canada.
Ad spend dips in Q3, but digital ad spend a bright light: report
Despite a double-digit decline in overall ad spend this past September, the growth of ad-supported digital TV in Canada bodes well for buyers.
Rogers Sports & Media settles into the Mouse House
RSM is handling ad sales for the new Disney+ AVOD tier, which launched this week with a host of beta clients from major agencies.
MTM: 53% of households have both SVOD and TV subscriptions
Anglophone households with kids are 9% more likely to have SVOD subscriptions and Netflix is the most popular service.
TikTok secures deal with Disney for its Pulse Premiere ad product
Under the agreement, the companies will be able to place ads next to Disney’s popular content on TikTok. Disney will also have its own entertainment hub on the social network.
Media buyer check-in: Are new ad tiers from Netflix and Crave living up to the hype?
Execs at Zenith Media, GroupM and Cairns Oneil weigh in on how they’re approaching new OTT and CTV offerings.
Disney+ readies ad-supported subscription plan for Canada
The company has credited advertising with helping it grow its average revenue per user in the U.S.
Upfronts 2023: Rogers offers dynamic ads, ‘total TV’ and Disney+
Chief revenue officer Al Dark explains how the company is evolving an offering that strives for “unparalleled” reach across platforms.
Upfronts 2023: Disney focuses on established franchises
Marvel, Star Wars, The Bachelor and the Kardashians made up the bulk of original content in a presentation dominated by sports and news.
Disney+ hires Justin Erdman to lead Canadian partnerships
The local appointment comes as the company strikes a global deal with The Trade Desk on privacy-safe addressable ads.
Upfronts 2022: Disney Plus’ plans for ads
The company’s presentation also laid out a number of ratings darlings that will be returning for new seasons.
ICYMI: TikTok takes a shot at Stories
Plus, Rogers adds Disney+ memberships to plans, Sportsnet unveils National Bank Open broadcast schedule, and Discovery+ to launch in Canada.
