Articles Tagged ‘District M’

privacy

Optable is investing in data sovereignty solutions

Started by the co-founders of Samsung’s Adgear, Optable’s recent financing will accelerate product development and extend sales activity in Canada and the U.S.

programmaticads

District M rebrands as Sharethrough

The merger made the new Sharethrough one of the top three global omnichannel independent ad exchanges.

programmaticads

District M merges with U.S. ad exchange Sharethrough

The merger will give District M access to native ad tools its CEO believes will help it become a top independent exchange.

Camden

Camden adds programmatic buying services

The mid-size independent agency is seeing a rise in campaign performance demands for both Canadian and international clients.

Rory Large

Rory Capern joins District M as advisor

Capern, formerly of Google, Twitter and Pelmorex, is now pivoting his focus to an advisory role.

JF Cote

District M secures $12M in funding

The Montreal-based ad tech company recently surpassed $100 million in revenue.

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District M’s new algorithm focuses on ‘non-potential clickers’

The new feature is designed to weed out audiences least likely to click through an ad and avoid wasteful digital placements.

new

People Moves: District M, Crucial Interactive and more

Plus, one of Addictive Mobility’s former C-suite occupants has moved to an upstart digital marketing company.

iScreens-mypixel

District M puts traffic at the forefront with Mypixel rebrand

The goal of increasing SMBs’ customer base, said CMO Adrian Pike, is to add value to the retargeting piece.

desktop

District M pushes out a new tool for transparent header bidding

Chrome extension Bid View will allow publishers to gain insight on who’s bidding and how much.

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District M taps small businesses with new platform

The new platform, known as Mypixel, will open District M’s services to a new demo.

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District M focuses on mobile with new ad unit

The new unit, Touch, features minimal creative in order to blend in for the mobile age.

Adrian Pike

District M eyes global expansion with rebrand

CMO Adrian Pike said even little details like switching from “.ca” to “.net” will help the Montreal company stand out on an international scale.

Adrian Pike

District M hires first CMO

The Montreal-based online ad exchange has hired marketing veteran Adrian Pike to give its media strategy a boost.

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District M rolls out new ad units

The new launches target viewability and a lack of native inventory in the Canadian market.