Articles Tagged ‘DOOH’
Epitaph exposes ‘Garbage Media’ buy with promotional stunt
In collaboration with Rethink, the media agency has installed a mini billboard in an alley in Toronto and sold it to different brands.
Vistar Media brokers DOOH deal with Western Union
Vistar says the results will lead to increased scale, higher audience engagement and a steady growth trajectory for the network.
Broadsign and Scope3 look to make DOOH emissions data more precise
The partnership gives sustainability-minded media buyers access to carbon insights for over a million screens worldwide.
Spotted! Skip isn’t letting a little snow stop it from making deliveries
The Canadian-based company is encouraging people to skip life’s hassles, including snow removal.
Native Touch acquires Pharmacy Media Network
With the acquisition, PMN’s in-store media will be integrated with Native’s advanced data platform.
Nespresso Canada makes its largest ever investment in OOH
The brand’s latest campaign includes a total takeover of Toronto’s Sankofa Square.
Dainty Foods goes broad with mass digital and DOOH buy
The campaign aims to reach a broad spectrum of younger consumers who have varying preferences and personalities.
Industry News: T-Mobile acquires Vistar Media
Meanwhile, Statements Media is partnering with Brookfield Properties to be its digital ad rep in Canada.
CES 2025: Noah Vardon dives into the tech that stood out this year
The OMG exec summarizes some of the biggest trends for media on display at the electronics convention.
Media Moves: DOOH company Vertical Impression expands reach
Meanwhile, Plus Company launches integrated media entity and PWHL partners with Fanduel.
Bell Media partners with StackAdapt expanding access to its inventory
This integration streamlines programmatic access to the media company’s CTV and digital platforms.
UB Media overhauls DOOH network to be more immersive
The company’s inventory of place-based ads now offer audio, video and contextual content.
Locala launches new planning and measurement tool for DOOH
The Panel Optimizer allows brands to identify the best locations and times for ad placement.
Cineplex saw revenue just shy of pre-pandemic levels in Q3
Box office earnings were 98% of what they were 2019.
Horizon Media and Pattison study how commuters see OOH
The research found that Gen Z and Millennials pay the most attention to 3D DOOH.
