Articles Tagged ‘DOOH’

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How Clorox bought media around a new on-the-go consumer

Media Experts built awareness and consideration in the brand’s largest national campaign in recent history.

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Hivestack layers in intent data with Bombora deal

The programmatic DOOH DSP is responding to a 21% growth in its B2B ad category.

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DOOH newcomer Allvision invests in new sales hires

The pure-play DOOH media company is positioning to take advantage of the OOH marketplace’s resurgence.

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Hilite brings car-top OOH to Vistar’s programmatic network

Over 100 screens on the move through Toronto are now available programmatically.

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Cineplex Media streamlines digital OOH inventory

The media company has made its screens in 65 shopping destinations available on all major programmatic supply-side platforms.

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UB Media enters programmatic DOOH market

The Montreal company has been expanding its restobar network throughout 2020.

Yonge & Dundas DOOH running on Scala Platform

Consortium seeks programmatic DOOH standards

Six ad tech platforms release recommendations for bringing consistency to digital inventory.

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Campari mixes it up with FrontRunner ad tech

For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.

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FrontRunner Technologies turns up the volume on DOOH

Partnering with Derooted Immersive, the company uses binaural audio to bring an experiential offering to DOOH.

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Broadsign acquires Campsite

The OOH marketing platform says the move will streamline programmatic solutions and provide buyers with more inventory.

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Digital represents 15% of Canadian OOH buys: report

According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.

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FrontRunner brightens up Canadian DOOH market

The Saskatchewan-based advertising service has rolled out interactive campaigns for the likes of BMW and RBC using programmatic DOOH technology.

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Will we be driving ads one day? DPAA summit takeaways

Plus, is programmatic OOH really programmatic? Does the distinction even matter?

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Accuracy, privacy and more: Our takeaways from IAB’s OOH forum

The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.

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OOH’s share of media spend set to drop slightly: study

Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.