Articles Tagged ‘DOOH’
Media Moves: DOOH company Vertical Impression expands reach
Meanwhile, Plus Company launches integrated media entity and PWHL partners with Fanduel.
Bell Media partners with StackAdapt expanding access to its inventory
This integration streamlines programmatic access to the media company’s CTV and digital platforms.
UB Media overhauls DOOH network to be more immersive
The company’s inventory of place-based ads now offer audio, video and contextual content.
Locala launches new planning and measurement tool for DOOH
The Panel Optimizer allows brands to identify the best locations and times for ad placement.
Cineplex saw revenue just shy of pre-pandemic levels in Q3
Box office earnings were 98% of what they were 2019.
Horizon Media and Pattison study how commuters see OOH
The research found that Gen Z and Millennials pay the most attention to 3D DOOH.
Vistar Media boosts its retail media business with new role
The OOH company has appointed former EVP at Epsilon Retail Media as head of retail media.
Captivate partners with Adelaide to improve data offering
Brands and agencies will now have access to detailed information on media quality.
PortsToronto’s digital buy goes beyond business travellers
The multiplatform campaign will include stories told by real passengers, partners and employees of Toronto’s downtown airport.
Broadsign acquires European DOOH ad tech provider
The partnership will help to expand OutMoove’s targeted DOOH campaign tools globally.
Nearly 40% of Canadians watch streaming exclusively: Vividata
The newest Study of the Canadian Consumer dives into the country’s media consumption habits.
Broadsign releases State of Static OOH report
Out of Home continues to thrive even with the recent strength of dynamic, digital signage.
Adapt Media appoints new director of DOOH
Former Adapt manager Tatiana Abondano rejoins the company to spearhead its digital out-of-home operations.
Best Buy and Travel Path Media bring DOOH kiosks to airports
The new network of screens is attached to Best Buy’s domestic network of product kiosks at eight airports.
Vistar’s recent funding fuels DOOH accessibility
A $30 million raise is positioned to further develop software and tech.
