Articles Tagged ‘DOOH’
Campari mixes it up with FrontRunner ad tech
For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.
FrontRunner Technologies turns up the volume on DOOH
Partnering with Derooted Immersive, the company uses binaural audio to bring an experiential offering to DOOH.
Broadsign acquires Campsite
The OOH marketing platform says the move will streamline programmatic solutions and provide buyers with more inventory.
Digital represents 15% of Canadian OOH buys: report
According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.
FrontRunner brightens up Canadian DOOH market
The Saskatchewan-based advertising service has rolled out interactive campaigns for the likes of BMW and RBC using programmatic DOOH technology.
Will we be driving ads one day? DPAA summit takeaways
Plus, is programmatic OOH really programmatic? Does the distinction even matter?
Accuracy, privacy and more: Our takeaways from IAB’s OOH forum
The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.
OOH’s share of media spend set to drop slightly: study
Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.
![MediaTower[2]](https://cdn.mediaincanada.com/wp/wp-content/uploads/2017/11/mediatower2-300x172.jpg?8766fc)
Outfront sets up at Yonge-Dundas
As the OOH company looks to expand on the digital front, it’s incorporating with more community groups.
Clear Channel acquired by Branded Cities Network
President Adam Butterworth says the new ownership allows Clear Channel to zero in on more rapid growth and geographic expansion.
Media City eyes expansion with new sales director
The outdoor advertising company is focusing on connecting with advertisers in smaller city markets while letting the “big guys” focus on the major cities.
Campsite joins forces with Pattison OneStop
The digital OOH advertising company has expanded its programmatic network to more than 3,500 screens across Canada and has broken into the transit, residential and office market.
Campsite opens programmatic OOH exchange
The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.
Captivate expands its network, says hello to Ottawa
The location-based advertising network will also bring its lobby monitors to the Canadian market.
Digital OOH on cusp of transformation, but not just yet: IAB Canada
At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.
