Articles Tagged ‘DOOH’

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Vistar’s recent funding fuels DOOH accessibility

A $30 million raise is positioned to further develop software and tech.

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COMMB adds new membership category

The new programmatic/remarketer category includes a new PDOOH committee made up of association publishers, buyers and other members.

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Spotted! Health Canada uses DOOH to drive discussion

In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.

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Outfront partners with Broadsign to improve DOOH accessibility

The deal adds more than 300 of Outfront’s large format, digital TSAs and interior mall network to Broadsign’s DSPs.

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How Clorox bought media around a new on-the-go consumer

Media Experts built awareness and consideration in the brand’s largest national campaign in recent history.

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Hivestack layers in intent data with Bombora deal

The programmatic DOOH DSP is responding to a 21% growth in its B2B ad category.

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DOOH newcomer Allvision invests in new sales hires

The pure-play DOOH media company is positioning to take advantage of the OOH marketplace’s resurgence.

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Hilite brings car-top OOH to Vistar’s programmatic network

Over 100 screens on the move through Toronto are now available programmatically.

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Cineplex Media streamlines digital OOH inventory

The media company has made its screens in 65 shopping destinations available on all major programmatic supply-side platforms.

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UB Media enters programmatic DOOH market

The Montreal company has been expanding its restobar network throughout 2020.

Yonge & Dundas DOOH running on Scala Platform

Consortium seeks programmatic DOOH standards

Six ad tech platforms release recommendations for bringing consistency to digital inventory.

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Campari mixes it up with FrontRunner ad tech

For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.

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FrontRunner Technologies turns up the volume on DOOH

Partnering with Derooted Immersive, the company uses binaural audio to bring an experiential offering to DOOH.

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Broadsign acquires Campsite

The OOH marketing platform says the move will streamline programmatic solutions and provide buyers with more inventory.