Articles Tagged ‘DOOH’
Industry News: Ad Standards to support preclearance for XR clients
Plus, StackAdapt announces a ‘major enhancement’ to its DOOH solution.
Industry News: BMO offers credit card customers Instacart benefits
Meanwhile, Pattison Outdoor adds 2 new Montreal screens to its inventory.
Air Canada Vacations asks Canadians: ‘How does a vacation sound?’
The brand combines video, audio and immersive digital experiences in its latest campaign.
iProspect is promoting Little Canada in a big way
The latest DOOH campaign generated 4,011,657 total impressions over its 28-day market run.
Schneiders pumps up OOH for ‘protein snacking’ campaign
The brand aims to repositions protein as a daily essential for all, not just fitness enthusiasts.
WARC report highlights trends, insights in programmatic market
The report said AI-driven brand safety tools, prDOOH and programmatic curation are all on the rise.
Reese’s celebrates Thunder’s NBA win with DOOH push
The campaign tips off by introducing OKC player and Montreal native Luguentz Dort as the new brand ambassador.
Vistar Media begins offering OOH planning software
Adstruc is now officially available to Canadian advertisers following its aquisition from PJX Media last year.
Industry News: Tradable Bits powers NSL’s fan engagement strategy
Plus, Vendo Media will represent G3 Media’s OOH network sales.
The Globe goes big on OOH and Reddit to tackle misinformation
The outlet is lighting up Toronto with 90-Foot billboard campaign, supported for the first time by Reddit ads.
Spotted! TD launches accessibility pop-up
The brand has designed an immersive space at Union Station in support of neurodiversity month.
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
Fuse led the media buying, which included DOOH, social networks and news media.
Jolt adds OOH charger location and expands team in Canada
The DOOH and EV charging network has opened a new location in Mississauga.
Epitaph exposes ‘Garbage Media’ buy with promotional stunt
In collaboration with Rethink, the media agency has installed a mini billboard in an alley in Toronto and sold it to different brands.
Vistar Media brokers DOOH deal with Western Union
Vistar says the results will lead to increased scale, higher audience engagement and a steady growth trajectory for the network.
