Articles Tagged ‘DOOH’
How Clorox bought media around a new on-the-go consumer
Media Experts built awareness and consideration in the brand’s largest national campaign in recent history.
Hivestack layers in intent data with Bombora deal
The programmatic DOOH DSP is responding to a 21% growth in its B2B ad category.
DOOH newcomer Allvision invests in new sales hires
The pure-play DOOH media company is positioning to take advantage of the OOH marketplace’s resurgence.
Hilite brings car-top OOH to Vistar’s programmatic network
Over 100 screens on the move through Toronto are now available programmatically.
Cineplex Media streamlines digital OOH inventory
The media company has made its screens in 65 shopping destinations available on all major programmatic supply-side platforms.
UB Media enters programmatic DOOH market
The Montreal company has been expanding its restobar network throughout 2020.
Consortium seeks programmatic DOOH standards
Six ad tech platforms release recommendations for bringing consistency to digital inventory.
Campari mixes it up with FrontRunner ad tech
For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.
FrontRunner Technologies turns up the volume on DOOH
Partnering with Derooted Immersive, the company uses binaural audio to bring an experiential offering to DOOH.
Broadsign acquires Campsite
The OOH marketing platform says the move will streamline programmatic solutions and provide buyers with more inventory.
Digital represents 15% of Canadian OOH buys: report
According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.
FrontRunner brightens up Canadian DOOH market
The Saskatchewan-based advertising service has rolled out interactive campaigns for the likes of BMW and RBC using programmatic DOOH technology.
Will we be driving ads one day? DPAA summit takeaways
Plus, is programmatic OOH really programmatic? Does the distinction even matter?
Accuracy, privacy and more: Our takeaways from IAB’s OOH forum
The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.
OOH’s share of media spend set to drop slightly: study
Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.
