Articles Tagged ‘Dove’
Dove puts Olympic snowboarder’s skin to the test
In a new video spot, Mark McMorris gets Dove Men+Care logo temporarily tattooed on his chest.
Spotted! Dove launches activation with cutting-edge tech
Equipped with mirror technology, ‘Let your body, body’ offers a dance experience with the brand’s new deodorants.
Dove’s new search tool better reflects the diversity of beauty
Pinterest users can create a video of a their “Real Beauty DNA” using the tool.
Dove’s new campaign reinforces its Real Beauty commitment
In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.
Dove runs its second Pinterest Premier Spotlight campaign
The beauty brand was the first brand to use the Premier Spotlight ad format in Canada.
Dove returns to Super Bowl after 18 years
The beauty brand will air a 30-second spot that encourages girls to stay in sports.
Dove and Nike partner for Canadian launch of online coaching program
The Body Confident Sport campaign is using influencers to drive traffic built to support and foster tween and teen girls’ participation in sports.
Spotted! Dove makes a billboard out of syringes
The brand is attempting to show parents why it is urgent to have conversations with their kids about beauty standards.
Dove teams with Cold Tea to reach Asian millennials
The month-old program is already exceeding reach engagement goals as part of this international campaign.
Dove takes Pride in scripted content series on Crave
The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.
Dove integrates custom print cover
Beyond five unique un-retouched covers, this month’s issue of Chatelaine tapped Dove’s new stock photo library and featured a call for more representation.
Dove taps OOH to expand paternity campaign
The new phase of the cause marketing campaign debuted after new legislation came into effect.
Mindshare’s content push: MAOY 2017
The Toronto shop boosts its agility with a newly launched business unit.
Dove partners with Snapchat to filter out negative messaging
As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.
Dove sheds light on self-esteem issues
The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.
